When you’re starting out – whether you have a few names on your list, or whether you have a few hundred, here are 3 crucial things you’ll want to know to get you over the hump to building a large community of avid followers who could be your clients in the near future!
1) It’s not just about getting names, and adding numbers to your database. These are real people, who have real lives and challenges, and are also interested in getting to know the real you. Approach building your list from an aligned humanistic approach, where you’re getting to know your community as if it were an individual at a time.
2) Having a clear understanding of your niche – will really help you to communicate in an impactful way with your community. You’ll be able to speak to their specific challenges, whether it’s in social media, blogging or teleseminars – however you plan to list-build.
3) Have a strategic plan when you’re list-building. Ask yourself what your favorite way of communicating is – is it writing? Or podcasts? Or Video? And decide on the gateway you’re using to deliver your message – is it Facebook or LinkedIn? Is it Youtube, or ezinearticles.com? Is it through referral or joint venture partners? Is it through teleseminars, or web.tv? You get to decide on your strategy. Don’t try and do everything. It will just become too overwhelming for you. (I’ve been there, and bought the t-shirt) I don’t want you to burn out before you’ve scratched the surface! Choose a couple and dig in.
There’s a lot more… but just to help you refine your journey as you jump on the list-building bandwagon! I added over 10 000 people to my list within the space of a year. It’s entirely possible. You don’t have to have such a lofty goal, even adding a couple of 1000 is great, or a few hundred if you’re starting from zero.
Here’s something important to remember – it’s not so much about the number of people on your list, but more about the quality of people on your list. There is no point in having 10 000 people on your list, who do very little when you make offers. You want to build a highly responsive list. Having a list of 500 people who all open your emails, and read your messages and hang on your every word and offer, is far more valuable.
Happy list-building amigo!!
If you’d like to join me for my upcoming List-building Clinic, where I’ll be diving into detail about the #1 List-building Strategy, and give you lots of space to get your questions answered, then click here to get more details. Don’t wait, it’s happening very soon and I’m planning to rock your world!
For one, it gets your message out–to a much larger audience than they can reach without the book.
Yes, their message is definitely big one – especially as the bigger the reach the more of a difference they can make! As business owners, why else would it be beneficial to write their own book?
1) In this noisy world, a book distinguishes you from competitors and sends the message that you are an expert.
2) A well-branded book attracts your ideal clients. All the things you teach your clients in attracting their ideal clients apply to a book. When your messaging is on target, the book attracts those people you most want to work with.
3) A book can educate potential clients and make them better clients (i.e. they’re more motivated to do what you tell them to because they understand the reasons why (so they’re coachable) and the book gives them a baseline of knowledge that you don’t have to repeat to every single client. So you can focus on the more customized work with them.
4) A book can create many opportunities for speaking, teaching workshops and retreats, and even if you are already speaking, it can help you get more visible, better paid venues.
Wow, it’s crazy how many benefits there are to writing a book! I’m sure there are many out there who feel a calling to write a book. I know I have a couple inside me! What stops most people from doing it Lisa?
Most people don’t know where to start, so feeling overwhelmed can hold them back. They need some guidance. Many people are also afraid –both of failure and success. In fact, those fears are in most of us–so it’s really important to get past that and not let it get in the way.
Yes, I guess there are lots of pieces to the process people need to think about – that’s why you’re here for them Lisa! To help them figure it out right?
I certainly love helping people get their books written and successfully published–and I’ve had clients sign 5- and 6-figure book deals with major publishers and other clients self-publish and go on to win many awards–so there are lots of way to do it successfully–and it’s really about writing the right book to manifest your particular vision and goals.
What’s a common mistake folks make when writing a book when they don’t have guidance from someone like you?
The worst is when someone writes the wrong book–they spend a lot of time writing–and at some point decide that this book just doesn’t match their goals. Even then, there’s value in practicing writing. But it is good to get clarity from the get-go and save time. It took me 7 years to go from idea to a book published by a traditional publisher–so I know all the mistakes and I now help others avoid my initial mistakes.
Another mistake is not understanding how publishing works–sending a query letter before the book proposal is ready or sending a query without researching the agent and understanding what they are looking for.
How important is it to have a genre or focus for their book that appeals to a certain niche / issue?
Genre is important–I would say for most coaches and healers it would be self-help or how to. But a memoir could serve your purpose too. Memoir is harder to write. It generally takes longer and publishers want to see amazing writing in a memoir. With a how to, you don’t need as much craft but you can still share your personal stories / memoir elements, as well as stories about clients (disguised) or composites of clients–that will add credibility.
In terms of niche, it’s wonderful to write to a niche audience. It helps YOUR people find your book. So, the clearer you are about your ideal the clients–and I know that people who work with you Louise, have clarity around that–the better the book will do in terms of sales and in terms of helping you reach your goals.
Many have questions now about whether to publish through a traditional publisher or self-publish. What should they consider and what do you recommend?
There are advantages to each so it’s not a simple answer, but I would say the biggest advantages to self-publishing are:
1) You can have the book much sooner.
2) You keep control.
3) You don’t have to meet the same stringent requirements of a publisher–i.e. you can publish the book soon whether you have a large platform or not, whether the book is unique enough for a publisher’s interest or not.
On the other hand, it can be worthwhile to traditional publish:
1) There’s even greater cache with a traditional publisher–so it can be easier to get national publicity for instance.
2) A publisher brings an experienced team together who works well together and brings decades of experience collectively to the table. You may end up with an even better product because of the expertise they have (not always, but often). You can try to create that team of professionals yourself, but it’s harder to do when you are new to this arena.
How can they get started on this exciting journey Lisa?
You can sign up for my free author toolkit here.
Thank you so much for your time in answering these questions! Where can our readers find out more about you, and attend your new teleclass?
I invite anyone considering writing a book, or who’s started and wants expert guidance, insight and tips to join me and my colleague Sam Bennett for Jump Start Your Book: 3 Insider Secrets to Easily Write & Finish Your Book This Year! This free teleseminar takes place on Tuesday, March 18 at 8:30 pm ET and people can sign up here.
I’m so excited about the new charter program The Niche Quest, starting next week.
Having clarity around your niche, whether you’re starting out or a few years in, is imperative so your marketing actually works. EVERYTHING flows from your niche and the clarity you have around it.
If you haven’t checked it out yet, I encourage you to do so for a few reasons…
1) If you’re not getting clients, or you’re struggling with list, and are ready to do things differently.
2) If you’re not finding it easy to make an impact with messaging in person at networking groups, through speaking, or people are just not responding to your website or emails.
3) If you’d like to find or refine your niche – you think you’re almost there, or you’re know it’s something that needs your attention.
4) The pricing is SUPER because it’s a charter program – I want to make it easy for you to say YES!
If you’re quick, you’ll also get a great bonus working directly with me for a Polish Your Diamond Niche session. (5 spots left, 10 taken) This bonus will disappear completely today (Wednesday 5th March) at midnight ET as I need to organize my scheduling.
Ok, go check it out! J Click here: The Niche Quest
P.S. Leave a message on the voicemail tab on the right side of the screen if you have a question, and I’ll get back to you asap! Or in the comments section below. I hope to ‘see’ you there!
Did you know the #1 reason coaches and practitioners struggle to get clients, is because their marketing and visibility methods aren’t working? They’re not attracting clients, or able to find them.
It’s possible that there is a vital ingredient missing, that creates the foundation from which all marketing and visibility stems from. And you just might not have cottoned onto it yet. Or if you have you’re only part of the way there.
It’s ok. We didn’t have marketing and business growth modules downloaded into our brains, like Neo could have had in the Matrix. It would be nice, wouldn’t it?! ;)
So the reality is that as a coach or practitioner it’s part of our journey to learn how to attract our clients into our community, how to nurture them and convert them into paying clients. You’ve spent time learning how to be a great coach, or a great nutritionist, massage therapist or whatever that special modality is that you’ve chosen to master. It’s now time to apply the same focus to get it out into the world – through your marketing.
One of the ways to get your marketing going, is to start list-building. That means building a strong, intimate ‘inner community’, you can consistently nurture over a period of time, who is waiting to receive your expertise and your invitations. Wouldn’t you just love that!?
You can’t share your expertise with someone who isn’t there, right?… ;)
There are a few things you need to have in place to get going with your list-building.
On my BRAND NEW UPCOMING CALL on Tuesday: Authentic List-building Secrets Revealed
I’ll be revealing that #1 ingredient you need to help you start your list-building, and that creates the basis for all your marketing and visibility strategies.
I’ll also share what you need to have in place so building this community (your email list) is done with ease - what type of systems you need to have place so it works, different methods to build your list, how to encourage folks you’ve connected with on Social Media and other venues to join your list, what NOT to do, and lots more!!
Join me for what could be a pivotal turning point for you in your coaching business growth on this special call.
I can’t wait to share some of the strategies that worked for me and has allowed me to 10 000 potential clients to my list in a year, in an AUTHENTIC way.
Remember we all have to start from somewhere. Whether you’re at 0, or 100, or 1000 on your email list, you’ll get some GEMS from this call.
Ready for more clients? This is your path to a full practice and moving towards your vision of making a difference and living abundantly!
I hope to ‘see’ you on the call.
To your shining success,
If you could love yourself fully, no holds barred, flaws and ‘perfections’ all – would you be able to step out into world, lifting the veil so everyone could see you, hear you and follow your message with more ease?
Just imagine that for a moment. Sink into feeling that for a moment.
Just the way you are.
And even being a fuller expression of that self.
More of who you are.
Embracing your uniqueness, your quirks, your ‘crazy’.
If you could stretch out into the possibility of the fullness of you, and know that fullness is AMAZING.
And now imagine that those around you will EMBRACE that.
Imagine stepping into the world, and connecting with others from that space.
Our fears get in the way of putting ourselves out there. And yet the FULLNESS of who we are, is what our community loves about us. It’s what attracts them to us. And I would go as far as to say it’s what cleaves us them to us.
Continue reading to get suggestions on how to do this… on my blog.
So what about you can you love? Especially those quirky things.
What do your friends love about you? Ask them.
What practices can you put in place to love yourself more fully? Start one.
Start pushing those boundaries and allowing yourself to emerge in front of your audience – whether it’s in person or by email.
Allow yourself to take a stand for what you believe in.
Allow yourself to have an opinon.
Yes, you might need to re-teach yourself to lean into that core of knowing and being.
Your clients and community will love you all the more for it!
Way to stand out and be seen!
This is one part of a bigger conversation I’ll be addressing on the 18th Feb in my new call List-building Secrets Revealed. I’ll be sharing how we can authentically build a community, and as you can probably tell this is wonderful part of the process of attracting our ideal clients to us successfully and in a way that feels GOOD.
Happy Valentine’s to you! May you let love into your life!
Post your comments or thoughts below – I love hearing from you.
List-building or building that intimate community – you want to nurture for that moment they are ready to work with you – can be pretty exciting right?
And possibly a little daunting…?
I want to share 3 ways you can list-build, so you can expand your reach, build your inner community, and get more clients – in a way that feels GOOD! Woohoo!
That means more people healed or transformed, and a lifestyle you love. Can’t beat that, can you?! And listen up! If you’re needing to build a platform to launch an upcoming book you’re writing – then pay special attention, because building your platform includes LIST BUILDING.
Ok here goes:
Speaking (at Networking Groups /Associations/ Organizations etc)
This is a fabulous way to build your community, and sometimes even get clients right away. You’re elevated to the level of ‘expert’, and the cycle of nurturing the relationship is shortened dramatically when someone sees you in front of a room.
Networking in the ‘right’ setting, can be a great way to start building your list. The ‘right’ setting means making sure you’re surrounded by your ideal clients. Remember networking is not about selling, it’s about relationship building. With the appropriate invitation folks you meet can end up being clients in no time, through your list at some point in time, or directly from that in-person connection. It’s a great way to get your ‘ideal’ clients on your list, rather than just anyone who’d like to be there. Randoms don’t buy, they just hang out or eventually unsubscribe.
Being interviewed by someone for a podcast series they do regularly, or by online radio shows, are fabulous list-builders. Make sure you have something to invite the audience to experience with you (like a free gift of some kind), so they take that next step to sign up on your website and join your list! Make sure the host’s listenership is there (so you’re not talking to thin air), and that they serve the same community as you do. These audios are often posted also on Itunes which creates way more visibility for you!
Woohoo! There are soooo many more! It’s important – in fact VITAL – that you choose a couple of methods that work best for you and do them well, rather than spread yourself too thinly. You don’t want to burn out, with little results.
I’ll be sharing MORE strategies with you shortly, so keep an eye out.
In the mean while join me for a BRAND NEW TRAINING I’m doing called: List-Building Secrets Revealed ~ Add 1000+ Followers to your Community with Authenticity and Ease.
I’ll be sharing how I added 10,000 people to my inner community (email list) in the space of a year. I’ll be going into some of the strategies I used that work well, and sharing the pitfalls to watch out for.
I’ll also share 2 key ingredients you need to make your list-building rocket so it feels GOOD and AUTHENTIC.
I’d love to hear your comments or questions. Please post below!
I’ve noticed recently that folks are getting confused with niching terminology. We all know we want have focus in our business, and create a niche for ourselves. Well, if you don’t – then if you want traction in your business, all the clients you want and massive visibility if time to give it some thought.
But what does it really mean?
Your niche not only defines who you work with and what you do for them – but it sets you apart from all of the …… out there. You fill in the blank.
I want to share some examples that might demonstrate this for you in a clearer way.
A nutritionist / health coach recently said to me her niche is to have products, programs and partner with companies who have what she does missing in their business. Perfect. EXCEPT the word niche is being confused with the business model she is using. What she is talking about there is actually a business model of how she plans to connect and sell in her business.
Her niche is actually the audience of people she is serving. So it could be that she decides to specialize in working with eating plans for autistic children, and at the same time be helping the parents of autistic children, create a life of balance and self-care.
Another conversation I had was also with a nutritionist who said that her focus /niche was delving more into the ayurveda and had become a clinical aromatherapist and was bringing all those pieces together. Perfect. I love it when folks see the synergy in things they are doing and how they can give way more to their clients.
From a visibility and marketing perspective this is actually not her niche but more her methodology. How she delivers healing to her clients. If she were to clarify her niche – again looking at her audience – it might be that she specializes in people dealing with the cancer and the effects of chemo on the body during and after.
Focus can mean many things, but in this case she meant her niche. When you talk about having a focus in your business – it helps to be specific. A focus for your marketing, a focus for your speciality /niche, a focus for your business model, a focus for your methodology etc.
What is most important is not to get stuck the just focusing on the methodology and talking about that. When you get clear on your niche, you’re focusing on the group of people you can and would most like to serve and helping solve a problem for them. It doesn’t mean you can’t work with other people who approach you and feel in alignment with what you’re doing. But from a perspective of being seeing as that go-to-person and having compelling copy on your website, articles etc – you want to establish your expertise, and the niche that you serve.
I’d love to hear your thoughts, comments or questions. J It’s tough to figure this out on your own – I get it! Just hit reply or comment below.
Today, I saw something that made me a little sad. It was a coach, who is doing life-coaching with a particular niche, but had also become a Mary Kay consultant. Don’t get me wrong there is nothing wrong with doing Mary Kay, I love their stuff, and it’s a great way to make a living. BUT what that means is that this coach, who had such an amazing vision, isn’t having enough success to be able to focus her energies on just making income in her coaching business. She’s diversified into something that doesn’t compliment her business, and in a sense she is now running two businesses and she is trying to build BOTH! How do you think that is going to go?
In 2014, I want to encourage you to make a stand for what you really want to go for. Don’t allow yourself to be distracted by add-ons, or alternatives. Build the CORE of your business, and do it the right way. Not piece-meal, here and there, but commit to doing what you do, and giving it your all. Not the half-assed, I’ll make a couple of calls today, and I’ll think about speaking next month approach. I’m talking about making sure you have a committed plan in place, so you know what you’re going for. Treat it like you were working for someone else. (yes that’s a loaded statement, but I bet many can relate to the difference in action that would make in your life!)
Give it your ‘balls to the wall’ commitment of building your BUSINESS. Not a hobby, or a ‘I’ll get to it when I feel like it because I’m having an off day’.
Ok, am I freaking you out yet? LOL.
I know it’s pretty charged language right? But I want you to succeed. And to do that you need to give yourself the CHANCE to succeed. I see so many who don’t, and move onto something else way too quickly. And sometimes just before they’re just about to break through…
So ask yourself what the CORE of your work is. And how can you make a decent income focusing just on that? Keep it simple. It doesn’t have to be complicated. Once you’ve built a foundation of consistent income, then is the time to start looking at ‘add-ons’. EG: Nutritionist using supplements or An Image Consultant or Coach using Mary Kay. And even then be careful. When you take on an MLM or direct selling, you really are building another business, unless you are just intentionally selling the products as a way to complement what you already do. Be really intentional around this. Don’t let it be a ‘I’ll be able to make money quickly this way’ sparkly distraction, because I promise you it’s not a get rich quick path. It’s another business you have to build – from scratch.
So why not focus on what you do best and love the most, and just do it REALLY well. If you do that, you’ll be much more likely to manifest your desires, and in a much shorter time frame.
I loved a recent event I went to which put words to something I’d been trying to articulate for a while – so simple…. that every business is either in the toddler, teen, or adult phase based on where they are in their growth, financial success etc.
Now most of my clients are in the toddler phase of business, but sometimes dabble in the Teen, and even Adult phase just because they have a natural propensity for those activities. For example marketing activities like list-building belong in the Teen Phase, and becoming financially secure with consistent income is in the Toddler Phase. Sometimes that dabbling is premature, because it’s something you’re excited about.
You might think that list-building and social media comes first to create that financial security, but in fact it’s a longer term marketing strategy to build your business, where as other foundational activities need to happen first to help you become financially sustainable. Visibility is tremendously important but again it’s all about right timing and doing things in the right sequence.
A lot of folks get caught out in this. Even I did.
It’s easy to get caught up in all the hype we hear and read out there and so its very likely that those things we think we ‘should’ be doing become the priority, and are often being done in the wrong order in our business.
I’ve seen this happen with lots of my clients, when we first connect and I learn all the things they’ve been doing, and find out how frustrated they are because they’re doing all this stuff and yet they are struggling to make ends meet. Does this strike a chord? I know it’s a bit of an ouch which come with this awareness.
There are definite first steps to take to help you establish yourself.
Another very common mistake folks make is to focus on creating a website first, before defining who their target market / niche is and getting out there and connecting with clients. They can spend so much time on this, spending lots of money only to find out that the website needs a total revamp once they have this clarity.
Another important step folks in the first phase of business miss out is the focus on ‘proof’ – being able to show yourself that your business is sustainable, and that folks are interested in your services. That takes a specific focus to create that initially. When you have this, not only do you have a firm belief that your business will be viable, but you’ve also created an opportunity for others to see that what you offer is something they need. I’m not going to go into the detail of that now, but I just want to raise your awareness on this important piece.
It’s also so common to get caught up in the ‘next big thing’ whether it’s List-building, or JVing, or building a Website etc, but the question then is -’ is this the right timing in my business, or will it take me off track as a bright shiny distraction?’
Many go down the path of distraction, without even realizing it, and what ultimately happens is a lot of frustration, self-judgment around what’s not happening in your business, feeling stuck, and burn-out.
Although there always has to be flexibility and customization around your specific business (I don’t believe in a cookie cutter, one size fits all approach), there are fundamental steps that need to be taken to ensure your success.
If you’re at the stage where getting clients is of the most paramount and pressing importance because you need income, then there will be an order of things to help you do that, and at the same time create consistent sustainability to keep income coming in. It means getting down to basics and understanding what they are.
I want to remind you that people like T. Harv Eker (from Peak Potentials) started out by giving talks in his living room, and Ali Brown was initially the go-to gal on newsletters – so all those folks out there who are ‘big’ and seem to be overnight successes, went through this process too. It takes patience, especially when you have a big vision. I can promise you though that if you start with 1, 2, 3 rather than 5, 7, 1 you’ll get there a lot faster and it will feel a lot less painful. Think more ease, balance and grace.
If you’re wondering if you’re doing things in the right ‘order of things’ and want to plan your activities knowing their the right ones, I’d like to invite you to a ‘Take the Temperature of your Business’ Breakthrough Session with me where we get to explore what you’re up to and create a strategy that will set you on the right path. Sound good?
This is completely complimentary, so I encourage you to take advantage of the opportunity. And if it feels right it might be an opening to work together, but no pressure. Here is the link https://www.timetrade.com/book/QQ1HL to set up a time for us to connect. It’s the perfect time when you’re getting ready for a fabulous 2014.