Wow, it’s time to really see what’s hiding under your desk, and see if those ‘monsters’ are stopping you from getting ahead!
One of my clients (an integrative doctor) who has been doing The Business Springboard program with me recently, revealed how this program had helped her conquer one of her big fears – of stepping into the spotlight and speaking to a large audience of people. That the interviews we had been doing, and the guidance she had been getting had broken the ‘seal’, and now had given her the confidence to do many more! I was flabbergasted. Not once had this mindset monster come up in our coaching together. If this ‘monster’ had shown is ugly head, we could have dealt with it a lot sooner!! He was hiding wayyyy back in the corner under her desk, and hadn’t revealed itself until now. Of course it’s important to celebrate her breakthrough! And it was a huge reminder to me that all my clients – did you notice, I said ALL my clients, have stuff that comes up that stops them from moving forward! Those monsters lurking under each of their desks!
There are quite a few monsters lurking that we are often unaware of, and sometimes we are very aware of, but don’t realise how much they are sucking our energy up and getting in the way of the results we’re wanting to create!
Here’s another… one of my clients was happily working hard, in getting more education in her modality (coaching in this instance), and getting herself ‘organized’ and on the other hand freaking out that income wasn’t coming into her business because she wasn’t getting the clients. The monster hiding under her desk, was the fear of putting herself out there, connecting with real human beings, and dealing with the possibility of rejection whether in person, on the phone or even in social media. We gave that monster some love, and TLC and now the loving fairy godmother of Visibility is embracing all the opportunities my client has in front of her and it’s exciting to see what’s now happening for her!
Here are a few more instances where the business monster hiding under the desk is messing with your business success mojo.
Another client (a coach), came to me with many of the right things created in her business. She had a great foundation, a clear niche, and a fabulous can-do attitude. Give her anything and she, the work-horse, would have it done in no time flat! BUT, she was working hard, and there were two things missing aside from some tweaks we made to her signature program. There were two monsters hiding under her desk – one was the financial monster – not being a space of belief that abundance was available to her. And the other was the monster of not believing that her personal life ie: time to have fun, and self-care, were paramount to her well-being and the success in her business. As soon as she learned to love these monsters, which turned out to be more like fluffy bears, she had more time for herself, reconnected with her friends, AND is making 5 times more per month than she was when we first started working together!
The monster lurking under another client’s desk (another coach) was that didn’t have a belief in her own value – the clear benefits of what she provided her clients with, and this monster just had her paralysed. She just couldn’t move forward with anything, and a lot of the time was spending money in a hap-hazard way hoping that the programs she was buying would solve her problem for her. She was stuffing her monster with ‘magic pills’, except none of them were working. When we gave her monster the love he needed, we found out that it was really clear what her value was and how her clients could really benefit from the healing work she was doing. In fact there were a few tears of joy when we sat in the realisation of that. Now she is owning that niche, like nobody’s business! Her message is clear and outlined beautifully. And that monster upped and left a while back. He used to pop up often, but we haven’t seen hide nor hair of him for a long time.
The final monster I’d like you to meet today, is the monster of Comparison! Have you met him? One, no actually three of my clients (a coach, a hypnotherapist, and a osteopath) have met him regularly. I’m many of us do, including myself, but we really want to turn this one into a cuddly pudding. My one client was telling me that she had been speaking to someone who was doing telesummits and amazing things, in the same niche she was, and she immediately went into beating herself from here to Sunday on how she should be must further ahead, and what’s wrong with her etc etc. That yucky monster was really having his way with her! Another client, was also having this Comparison monster sneak up on her when she wasn’t looking – when she kept making plans to do things in her business, that were way too soon – like having a 3 day event, when she didn’t have 3 one on one clients yet. She saw the leaders of our industry as these icons to emulate, and wanted it all now. So here’s the thing – in both instances, it became clear after giving this monster lots of love, recognising that he needed acknowledgement and to matter, that those people doing amazing things, had got there over years of experience and the path they have travelled to get there. It wasn’t an overnight experience, where one day they decided to get started, and the next day they were on stage with a thousand people sitting there watching them. No, it took years for them to get there. That monster became a cuddly bear when those clients realised their journey was unique, and there was no need to keep comparing themselves to others. In fact it was exciting to see that they could create their OWN path.
So we’ve discussed a few mindset monsters that lurk under the desk in the dark, when you’re not looking, today. Keep an eye out and see if any others pop up – there are many different species. Every soul-driven business owner, experiences these on a daily basis. Remember though, when you acknowledge that they are present, when you confront and give them love and attention, you’re sure to turn them into cuddly bears that support you on the journey of growth and success, guaranteed , or they move out never to return.
What monster has been lurking under your desk? You’ll have an inkling I’m sure.
Post a comment below and share your experiences. I’d be delighted to support you in the exposing of those monsters, who really just need a little love and attention. 
Did you know that summer is a time, when business starts to dwindle – folks are out there having fun in the sun, with their families, and are not thinking so much about their healing, growth, or coaching. They want to chill out, kick back and not think too much about anything too serious. Well most, that is.
So the key is to do the work, before it gets to that stage to get your clients lined up and signed up before the lull hits. When they sign up now, it’s likely that they will continue to work with you through the summer months, but if you catch them later, it’s less likely to happen. Make sense?
Here’s to you having a steady income through the summer months and into the fall!
So hiding in your office isn’t going to cut it. And yes, even though the aircon might a tempting deterrent to leaving it. 
This is so important and because so many keep telling me they don’t have enough clients – I decided to create a challenge to help prepare you for the Summer!!
Are you ready for it?…. DRUM ROLL…
It’s called The 30 Clients in 30 Days Challenge
Essentially what this means, is that you get to participate in scheduling 30 client strategy sessions in 30 days. Chances are you’ll come out with 5 or 10 clients if you did that. Of course it depends on your enrollment skills, so I’m being conservative. What would it be like to even just have 2 or 3 new clients? Would it be worth the effort?
I’m thinking I’m hearing a big resounding YES!
Woohoo!
The challenge starts on June 17th. If you’re excited to participate and get on a roll, then make sure you’re signed up on my website (see the opt-in box to the right of the page) so you get receive notifications and details, to get you started! Make a note in your calendar, and keep an eye on your inbox.
We’ll have a special Facebook group set up especially for you, filled with eager and committed participants – all like-minded soul-opreneurs like you. It will be a lot of fun. You’ll get to learn from each other’s strategies, get inspiration, learn from each others challenges as well as celebrate successes!
And it’s FREE! Yay!
I did this last year, and it was a hoot! And so exciting to see folks signing up clients left and right. The energy is infectious – you’ll see.
Ok, let’s get down to sharing those 3 powerful tips with you, so you can get a head start, or start preparing for what’s to come!
1) Get in front of people!
Where do your ideal clients hang out? This is a key aspect of being VISIBLE. Make a plan to either network or speak in front of them ASAP. When you start connecting with them in person, and particularly as an expert (when you’re speaking), the trust starts to build immediately, and far quicker than by phone, or online.
Find out where your potential clients gather locally – through networking groups, support groups, associations and make plan to connect with them.
2) Reach out to those you’re already connected to!
Whether you met them at one of those groups, or these are people already in your community – reach out to them for a conversation. Follow up with those you’ve just met. Set up a time to have a conversation to get to know them, and find out more about them and the challenges they face in the area you work in. Following up, is one of the areas many soul-opreneurs fall down in. They do such a great job in the connecting and making new friends, and rarely take it to the next step. I know it, I’ve been there too! Have a system in place to do that, so that it’s part of your routine. And reach out to clients you’ve worked with in the past – they are already convinced at how great your coaching, or acupuncture or hypnotherapy is (or the modality you do). Make it worth their while to say yes again. It costs time and money to find new clients, so this might be where you give your old clients a little financial break, or better yet a bonus or incentive. Whatever you do, the first step is having a conversation with them.
3) Come at these conversations from the heart.
Let go of an agenda of having them as a client, even though you’ve set that overall intention. Set the intention in those meetings for the highest good to come out of it for them and for you, and then let it flow. When you express genuine interest and concern for their wellbeing, taking it to the next step will not feel like you’re coercing or selling, and you get to be in alignment with your soul and what your purpose is in the world. By having a strategy session, they might not decide to work with you right then, but it’s likely they will work with at some point. And if it is an enrollment conversation as opposed to a ‘get to know you’ conversation, make sure to ask for their business!
The key is in the follow up after you make these wonderful connections. Follow up, follow up, follow up.
Create your plan, make a commitment and see the magic happen. And if you want real forward momentum, inspiration, and more assurance of powerful results – join us in the special CHALLENGE.
I’d love to hear your comments below!
Louise x
P.S. If you’d like to use this article for your blog or ezine, feel free to do so without changing its content, and including this: ‘This article was written by Louise Crooks – The KeystoClarity! Coach, holistic business coach, author and radio show host, working with healing and helping professionals to build their businesses, create visibility, and have a full practice of clients. Go to www.keystoclarity.com to learn more.’
Readyto learn the 5 key ingredients a juicy opt-in gift needs, to build your community and your email list, fill your programs and have many more clients working with you?
Find out the 4 ways to prevent your gift from being a LEMON too!
If your website home page doesn’t have a free gift, or one that works well, all your marketing and connecting is for naught. Your ‘freebie’ is the gateway to creating a community of avid fans and more income.
To get your access details click here.
Louise Crooks the KeystoClarity Coach, and founder of www.thebusinessspringboard.com will share tips and techniques to get you clear about:
• What kind of gifts you could create
• What your community needs from an opt-in gift to make it work
• What traps not to fall into when creating an opt-in gift
• The 4 ways to make sure your gift isn’t a lemon from the start
• Key elements to creating a JUICY opt-in gift
• The types of gifts that work well, and the ones that don’t
• How to have an opt-in gift that rocks, attracts and keeps them coming back for more
Join me for this special TRAINING.
I know it’s going to make a big difference to building your email list and getting more clients!
Click on this link now to get the call in details: http://keystoclarity.com/juicygift
I hope to see you on the call!
Louise Crooks ~ The KeystoClarity! Coach for Coaches, Holistic Practitioners and Alternative Healing Professionals
www.keystoclarity.com
You probably suspect it is, if you’re doing a great job of massive visibility, great marketing, and inviting folks back to your website to sign up and they don’t take that crucial step! The step to sign up to receive your gift and get their free and valuable download or email sequence from you.
This free opt-in gift, might also be called a freemium, or freebie.
That’s a bit crushing if you ask me. All that work connecting and then it all falls away.
There are some simple things you can check right away to see if your gift on your home page is really nothing but a lemon. (sorry I know it’s painful, but sometimes we have to RIP off the bandaid, to move forward) {{{hugs}}}
Here they are:
• First of all check your stats, and see if people are actually landing on your homepage, or the squeeze page you’ve created specifically for an opt-in gift. We want to at least make sure that this part is working. Hopefully you’re using some analytics tool to track this. If not, it’s time! If you’re not tracking whether something is working or not, you won’t know to change it.
• Now you’ve established that they are coming, but not taking the next step… Do you have an image to go with your gift? An image really catches the eyes, and it can also indicate in what format they will receive the gift in. Example: an image on a CD At least find an image or have one created that reflects the gift you’re sharing.
• Check the title of your gift. Is it boring? Is it catchy? Ask a few friends and colleagues to give their honest opinion as to whether your title floats their boat, and get their feedback without taking it personally.
• Does the title indicate that you’re going to solve a particular problem or address a specific desire they have? You really want it to do that.
I hope this got you thinking.
If you haven’t got all of these covered, it’s possible that your opt-in gift is just not doing it’s job. And if you haven’t gotten started on creating an opt-in gift, you really want to make sure you take this check list into consideration to guide you to a creating a JUICY gift – one folks won’t hesitate to opt-in for. (that means giving you their email and name)
There are a couple more points to this checklist, which I’ll be covering in my upcoming FREE TRAINING: Creatinging Your Juicy Opt-in Gift ~ The Gateway to Building Your Community and Many More Clients and Sales.
I’ll be revealing more pitfalls you want to avoid, and giving you some great tips on how to get started. Whether you’re thinking of doing a free e-book, or a free assessment – we’ll also discuss which kinds of gifts are the most juicy, and most likely to be consumed by your potential client (very important!). I’m even going to give you a valuable gift on how to get an awesome title going (this is crucial), and examples of gifts that rock. Just make sure to sign up.
Remember if these pieces aren’t working, you’re not going to make the impact on people as you had hoped. Let’s get it right, be prosperous AND make a difference!
On this call I’ll also be introducing The Business Springboard. It’s a way for you to get your opt-in gift done, quickly, easily and professionally with me. And as a bonus to this experience of creating your gift, it will also give you massive visibility along the way! Check it out.
I’ll ‘see’ you on the call. Bring pen and paper – you’ll want to take lots of notes!
If this has struck a chord for you, I’d love to hear your thoughts. Please post below.
If you’d like to use this article in your blog I’d be delighted. Please make sure you include this at the bottom of the article with a live backlink to my website:
Louise Crooks, The KeystoClarity! Coach, business coach and mentor to health coaches, and holistic practitioners, wrote this article. Copyright 2013 KeystoClarity LLC If you’d like to learn more, go to www.keystoclarity.com where she has lots more great information waiting for you.
There has been a lot of confusing information being shared about niching, which might have gotten you a bit befuddled. And certainly would Hamlet, if he’d ever had to ask himself this question!
I want to put the record straight, and give you a few tips too.
Ultimately what any coach or health practitioner wants, and I hope I’m speaking for you, is to help as many clients as possible and have a thriving practice. Am I right?
Here is the truth: whether you call it target market, niche or ideal client – the reality is that you need a focus coaching a group of people with specific challenges in common, all wanting the same thing. And if you’re aligned with their values, spirituality or political persuasion well that is just peachy. (actually is pretty important too! )
Ok I’m being a bit irreverent but I’m a bit ticked off with all this double-speak confusing the life out of folks when it comes to creating and defining a niche. When in fact it’s pivotal to your success.
One of the cornerstones to building a successful practice is to choose that special group of people you want to work with. (also known as niche marketing – making your life so much easier filling your practice when marketing to a specific group of people)
Why? Because when you focus on them and their specific challenges and you start speaking directly to them in language that they can understand, they will without hesitation raise their hand and say ‘name, knows exactly what I’m going through, and she /he is the coach for me’.
Here’s an example:
‘I’m a coach working with women going through divorce , wanting to get through the rollercoaster ride in one piece with the possibility of happiness again.
Here’s another:
I’m a corporate coach working with middle managers who are new to management and making a hash of it – helping them to communicate effectively with their team, earn their respect, as well as produce great results.
And another:
I’m a relationship coach helping men in latter years build their confidence and find their 2nd time round soulmate.
It’s a little different to ‘I’m a coach, and I help women move from where they are now to where they want to be’. The more general and unspecific you are about the group of people you’re focusing on, their challenges and the solution they want, the less likely people will work with you. It’s really as simple as that. Because you’re not connecting.
Here are a couple tips to help you decide who your ideal client is (your niche) and start seeing some results:
1) Think of a time that was pivotal to your growth, and how you might be able to support people going through the same thing. This could be a huge challenge, change, illness or shift.
2) Think about something you’re extremely passionate about or get on your soap-box about…where you want to make difference.
The truth is that often our ideal clients reflect who we once were. Eg: struggled conceive or couldn’t find a job, or went broke, or got divorced. Remember a turning point in your life.
They could be people we have a deep connection to because of something we’ve experienced with someone close to us eg: parent with cancer, or sister being bullied.
Or they could be people we’re able support because of expertise we acquired along the way whether formally through university or through the school of hard-knocks.
Ironically, the narrower your focus, the more success is likely. For a lot of coaches letting go of a more general focus or multiple groups, is difficult. Many have been where you may be. But it’s not forever, put one on the backburner, and pick that one focus that has more of a calling to you now. Give it your all and see what happens.
And remember, whatever those marketing ‘gurus’ are calling it, just know that having that focus will help you do more of what you’re meant to do in the world and help more people.
I’d love to hear your thoughts in the comments section below! And if you liked it please ‘share’ it.
This is also a prelude to a training I’m giving for the Go Big Video Summit – I’ll update the details here shortly! So you can dive into this even more deeply.
You are most welcome to use this article in your own blog as long as you include at the bottom: This article was written by Louise Crooks, the KeystoClarity! Advocate – business coach to health coaches, holistic practitioners and integrative healers. Learn more about her at www.keystoclarity.com
In this post we’re focusing in on Long Term Marketing Strategies – or LATERS
In other words, strategies that will enable us to work with clients who are not ready to work with us now, but will be in 6 months or a year’s time. It’s really important that we are nurturing and building relationships with the people who are interested in what we have to share, but are not ready to act on it yet. The trust hasn’t been developed yet, or they just aren’t ready to say YES.
But they will be!
There are a number of strategies we can use, and today I’ll share two that are connected to each other.
Ready to dig into these two super important strategies?
The first is building your email list.
Building your email list is one big LATERS strategy and actually consists of many strategies under that bigger goal.
I see many times over, how soul-opreneurs like you, start out by getting up your website, developing programs… and then when the time comes suddenly realize that there aren’t enough people in your inner community (your email list) to buy from you or even attend the free training or teleclass introducing the program.
And although you want to be doing those things, you really want to get started with connecting and building your email list BIG TIME.
There are many ways to do this. And if you hit on the right ones that work for you and your community, you’ll rock it.
One caveat – it will be slow in the beginning.
But as you consistently do those things to reach more people, you’ll find your efforts will be rewarded, as you start to build momentum and see it snow-ball. I had exactly this happen to me last year. In 9 months, I was able to add 13 000 amazing new people to my email list. Yes! It’s sounds a little crazy, but I can assure you it’s true. And the cool thing is, that you don’t need even 5000 people on your list, to bring a decent income into your business.
Ok, let’s get to the 2nd LATERS strategy.
The second is having a NEWSLETTER or EZINE to send to your community.
Don’t be like me when I poo-pooed the validity of a newsletter, thinking it was old hat, and a dinosaur in the marketing world. I quickly learned (ok maybe not as quickly as I would have liked), that your newsletter is one of the best ways to keep in touch with your inner community. And yes its one of the oldest forms of marketing, but it is also one of the most effective too!
Your online newsletter or ezine – allow your community to get an insight into who you are on a human level, receive value through you from your articles on subjects they are interested in, AND to make offers depending what you or your colleagues are offering at the time. It’s a fabulous blend of connecting, sharing AND selling. Yes I said it! J Most of your ezine is about value and connection – about 70-80%, and then the other 20% is sharing about various offers and opportunities.
Please, please start a newsletter if you haven’t already – and incorporate what I’ve just shared. You will not be sorry!
As I shared earlier, there are many strategies that come under the list-building strategy. Some are perfect for you and your clients and others are not. You want to figure out what the strategies are that work! AND you also want to make sure you’re doing the right ones effectively and avoid a scatter-gun approach, which will wear you out, before you can possibly even wear out your community! The reality is that ‘less is more’, when it comes to doing things in a considered way.
If you are in a quandary about this, still trying to figure out the best way to build your email list and reach your clients, or feel like you’re doing a whole lot and not getting much reward – then consider booking a Business Breakthrough Strategy Session with me. We’ll figure out what’s going on together, and create a plan to help you move forward. This is complimentary. Have at it!
And if you’d like to share this article with your community. Please ensure the following is included at the bottom of the article: Louise Crooks -the author of this article, is a visibility strategist and business coach for health coaches and healing professionals who want to make a difference and have a prosperous life and business at the same time! She helps these soul-opreneurs build the foundational cornerstones in their business, so they can find and reach their clients. To learn more about Louise and what she does go to www.keystoclarity.com
It’s fabulous in the beginning of the year when we find strong resolve which manifests with a strong start, you get on with things, and started seeing great stuff happen?
And then all of a sudden the wheels came off, and now you’re experiencing some stuckness and lack of clarity about what to do next. Is that what’s happening to you? (and this can happen, of course at other times during the year too!)
So did you feel like you were going strong, you might even have seen some great results with a particular goal or project you were working on already in a short space of time… and then all of a sudden you’re feeling a little lost, or stuck, or not sure what comes next!? It’s happened, it’s happening already and it’s not just happening to you! I know because I’m hearing it from my clients and community. : -)
Question: Have you created a map for your business for this year? Have you gotten clear on the strategies you’re using to create visibility, with an end goal in mind?
EXAMPLE: You’re wanting to do a live 1 day workshop in November. Ask yourself what strategies you’ll be using to fill it. You might do a series of teleseminars AND / OR small talks to networking groups.
Plan out what you’re doing over the course of the year, with each of these 2 strategies.
Let’s take teleseminars…
You plan to do a teleseminar each month. Decide your theme for your workshop, and then decide on the topics for each teleseminar. Map this out.
Ask yourself:
- What you would like to offer with each teleseminar – maybe a free download which can help you fill those teleseminars who could help you fill your teleclass -
- Who could help you fill your class – so consider potential JV partners or natural referral partners in a strategic way.
- How your ezine / articles / blog posts could support filling these teleseminars.
Design your teleseminar. Create space in your schedule to do it. Decide on the tools you need to carry it out the teleseminar – how you’re record it etc.
So do you see, you’re starting with the end in mind?
Breaking down the idea into smaller working parts will help you get there. Even a loose structure, will provide the map to getting to where you want to go. It will allow you to know what step comes next, when you’ve completed the previous one. If you don’t have this plan in mind, or the goals you want to go for, the work you end up doing, is hap-hazard, and unfocused.
I’d love to hear what you’re up to, and how it’s going for you in the comments below! I promise I’ll share my thoughts and answer your questions!
I’m so passionate about your being successful. It’s the ripple effect, so that you’re able to make that big difference in the world! And of course I want to support you in doing it with ease, not struggle.
I was going to say ‘go out and multiply’! But let’s say, ‘go out and be purposeful’.
Many are talking about what you ‘should’ be doing in the New Year! I want to share great info with you, but how about making sure that you’re NOT doing these three things. They are the lurking dangers as we step into 2013 and the trap that many enthusiastic and passionate soul-opreneurs fall into.
Here are those 3 dangers lurking unsuspecting in shadows, as you move into New Year all bright-eyed and bushy-tailed!…
1) Getting caught up in big plans and big goals and not look at the bigger picture and the impact they will have.
Yes it’s great to have them, but there are few things to consider as you create them.
Ok so you’re planning out your year… Get a big piece of paper or a white board and map out what you intend to do, and when – and look at what feels do-able. It’s a common mistake to take on too much and do too much.
You don’t want to bite off more than you can chew. Sometimes taking on something too big, or overwhelming yourself with too many projects, can take you out of the game completely!
It’s that fine balance between that and stretching yourself. Overwhelm and burn-out is definitely something you want to avoid as you move gung-ho into the year. Kapish?
2) Don’t get distracted with all the shiny baubles appearing in your inbox. Stay on track!
I’m talking about all those free calls being offered to you from all the mentors you follow as we speak. I know, it’s really hard not to sign up for all those free calls! I’m with you – there are some good ones coming through and it’s a struggle not to sign up for all of them! It might even be a habit you’d like to break – just signing up , getting all the follow up email and recordings, and trying to consume it all, or doing nothing with it at all.
Stay on track by asking yourself… ‘ what’s relevant to my needs for me or my business right now’? and ‘does this fit that need’?
If you know what you’re working towards whether its personally or in your business, you’ll know whether the free call and the subsequent offer to join a program, is going to serve those needs. Not the ones you might have in a year’s time, or might come in handy at some point in the future. Does it support your current goal you’re working on? If it’s a yes, you know what to do. If it’s a no, delete.
3) Don’t fool yourself into thinking you can accomplish something ridiculously huge if you’re starting from zero.
I don’t want to come across as a naysayer, but I’ve seen too many disappointed coaches and practitioners who think they can do what the big leaders we know out there have done, within a year, when you’re just starting out.
The truth is: those well-known mentors took a few years if not more, to get where they are, and they started from scratch and built their business, one step at a time, just like you. They didn’t fly from the bottom rung of the ladder to the top, without stepping on the rungs in between. Know what I mean? Think about the goals that feel good to you, that you’d like to accomplish by 2013. Don’t worry about what ‘they’ are doing, ask yourself what you feel good doing. (and if you’d really like to keep the vision, which of course you should, then create a long term plan to get to that big vision of the people you love to follow and would like to model)
A BONUS point…
Remember this…)
Prof. Thornhill in a recent article made this important point:
‘Everything takes longer than you think.
When asked to highlight the most important message in his list, Prof. Thornhill landed on what he calls a universal law that everything – from going out to get milk, to travelling across town for a meeting, to developing a new product – takes more time than you expect. It’s one of the reasons entrepreneurs work around the clock. It is also why they fail: They neglect to allow enough time – or raise enough money – for things to happen.’
(I read this in an article this week by Stewart Thornhill, a professor at the Richard Ivey School of Business at the University of Western Ontario Link to article)
Enough said! When we place crazy expectations on ourselves, we’re on a fast track to burn-out and feeling overwhelmed, and ironically impacts our ability to create an income – we lose our passion, and lose our close connection to our BIG WHY. What he says also applies to how long we think its going to take to build a business.
So bright-eyed and bushy-tailed is how I want you to remain as you move forward with your plans in 2013. If you take into consideration these 4 points, I know you’ll be in good shape to make it happen.
If you’re ready to make 2013 your best year ever, and would like to figure out your strategy with me – I would be delighted! Let’s schedule a ‘It’s Gonna Be MY Year in 2013′ Strategy Session. It’s complimentary, so no obligation just a great conversation. I have 5 spots open to take on new clients, and if we’re a good fit we’ll find the right level of coaching to fit your needs. All you need to do first is answer a few quick questions and you can that by clicking here. I’m excited to see you build, and thrive in your coaching /healing business this year!
Let me know your thoughts in the comments below! I love to hear what’s going on for you, or what this post sparked for you.
You know me, I’m all about you becoming visible so you can reach and help more people. A given- yes!?
What I’ve noticed though, including in myself, is that many people out there are getting burnt-out as a result of working too hard. It’s one thing to be doing as much as you can to be seen and become known but overdoing it can lead you to exhaustion and can sometimes also ironically turn people off – depending on what you’re doing.
Often coming from a state of fear that what we’re doing isn’t enough or being in financial dire straits, we end up employing the scattergun approach, the shiny bright bauble syndrome and a brain that can’t turn off. Can you relate to this, or know someone who fits this description?
My issue is taking something on and forgetting how big a task it will be. So I’m definitely guilty too. I’m a generator by nature and so it’s easy to be caught up in this cycle.
I challenge you is to simplify your life next year. Get very specific about the goals you’re going for and be selective and consistent about how you’re going to get there. Make space for other things in your life that are important to you.
And when you approach visibility and marketing from doing a couple of things really well and consistently, that’s when you start to see results. Doing everything under the sun is impossible and really creates another reality – the one we don’t want.
Less is more… really!
