I’m so excited about the new charter program The Niche Quest, starting next week.
Having clarity around your niche, whether you’re starting out or a few years in, is imperative so your marketing actually works. EVERYTHING flows from your niche and the clarity you have around it.
If you haven’t checked it out yet, I encourage you to do so for a few reasons…
1) If you’re not getting clients, or you’re struggling with list, and are ready to do things differently.
2) If you’re not finding it easy to make an impact with messaging in person at networking groups, through speaking, or people are just not responding to your website or emails.
3) If you’d like to find or refine your niche – you think you’re almost there, or you’re know it’s something that needs your attention.
4) The pricing is SUPER because it’s a charter program – I want to make it easy for you to say YES!
If you’re quick, you’ll also get a great bonus working directly with me for a Polish Your Diamond Niche session. (5 spots left, 10 taken) This bonus will disappear completely today (Wednesday 5th March) at midnight ET as I need to organize my scheduling.
Ok, go check it out! J Click here: The Niche Quest
P.S. Leave a message on the voicemail tab on the right side of the screen if you have a question, and I’ll get back to you asap! Or in the comments section below. I hope to ‘see’ you there!
Did you know the #1 reason coaches and practitioners struggle to get clients, is because their marketing and visibility methods aren’t working? They’re not attracting clients, or able to find them.
It’s possible that there is a vital ingredient missing, that creates the foundation from which all marketing and visibility stems from. And you just might not have cottoned onto it yet. Or if you have you’re only part of the way there.
It’s ok. We didn’t have marketing and business growth modules downloaded into our brains, like Neo could have had in the Matrix. It would be nice, wouldn’t it?! ;)
So the reality is that as a coach or practitioner it’s part of our journey to learn how to attract our clients into our community, how to nurture them and convert them into paying clients. You’ve spent time learning how to be a great coach, or a great nutritionist, massage therapist or whatever that special modality is that you’ve chosen to master. It’s now time to apply the same focus to get it out into the world – through your marketing.
One of the ways to get your marketing going, is to start list-building. That means building a strong, intimate ‘inner community’, you can consistently nurture over a period of time, who is waiting to receive your expertise and your invitations. Wouldn’t you just love that!?
You can’t share your expertise with someone who isn’t there, right?… ;)
There are a few things you need to have in place to get going with your list-building.
On my BRAND NEW UPCOMING CALL on Tuesday: Authentic List-building Secrets Revealed
I’ll be revealing that #1 ingredient you need to help you start your list-building, and that creates the basis for all your marketing and visibility strategies.
I’ll also share what you need to have in place so building this community (your email list) is done with ease - what type of systems you need to have place so it works, different methods to build your list, how to encourage folks you’ve connected with on Social Media and other venues to join your list, what NOT to do, and lots more!!
Join me for what could be a pivotal turning point for you in your coaching business growth on this special call.
I can’t wait to share some of the strategies that worked for me and has allowed me to 10 000 potential clients to my list in a year, in an AUTHENTIC way.
Remember we all have to start from somewhere. Whether you’re at 0, or 100, or 1000 on your email list, you’ll get some GEMS from this call.
Ready for more clients? This is your path to a full practice and moving towards your vision of making a difference and living abundantly!
I hope to ‘see’ you on the call.
To your shining success,
If you could love yourself fully, no holds barred, flaws and ‘perfections’ all – would you be able to step out into world, lifting the veil so everyone could see you, hear you and follow your message with more ease?
Just imagine that for a moment. Sink into feeling that for a moment.
Just the way you are.
And even being a fuller expression of that self.
More of who you are.
Embracing your uniqueness, your quirks, your ‘crazy’.
If you could stretch out into the possibility of the fullness of you, and know that fullness is AMAZING.
And now imagine that those around you will EMBRACE that.
Imagine stepping into the world, and connecting with others from that space.
Our fears get in the way of putting ourselves out there. And yet the FULLNESS of who we are, is what our community loves about us. It’s what attracts them to us. And I would go as far as to say it’s what cleaves us them to us.
Continue reading to get suggestions on how to do this… on my blog.
So what about you can you love? Especially those quirky things.
What do your friends love about you? Ask them.
What practices can you put in place to love yourself more fully? Start one.
Start pushing those boundaries and allowing yourself to emerge in front of your audience – whether it’s in person or by email.
Allow yourself to take a stand for what you believe in.
Allow yourself to have an opinon.
Yes, you might need to re-teach yourself to lean into that core of knowing and being.
Your clients and community will love you all the more for it!
Way to stand out and be seen!
This is one part of a bigger conversation I’ll be addressing on the 18th Feb in my new call List-building Secrets Revealed. I’ll be sharing how we can authentically build a community, and as you can probably tell this is wonderful part of the process of attracting our ideal clients to us successfully and in a way that feels GOOD.
Happy Valentine’s to you! May you let love into your life!
Post your comments or thoughts below – I love hearing from you.
List-building or building that intimate community – you want to nurture for that moment they are ready to work with you – can be pretty exciting right?
And possibly a little daunting…?
I want to share 3 ways you can list-build, so you can expand your reach, build your inner community, and get more clients – in a way that feels GOOD! Woohoo!
That means more people healed or transformed, and a lifestyle you love. Can’t beat that, can you?! And listen up! If you’re needing to build a platform to launch an upcoming book you’re writing – then pay special attention, because building your platform includes LIST BUILDING.
Ok here goes:
Speaking (at Networking Groups /Associations/ Organizations etc)
This is a fabulous way to build your community, and sometimes even get clients right away. You’re elevated to the level of ‘expert’, and the cycle of nurturing the relationship is shortened dramatically when someone sees you in front of a room.
Networking in the ‘right’ setting, can be a great way to start building your list. The ‘right’ setting means making sure you’re surrounded by your ideal clients. Remember networking is not about selling, it’s about relationship building. With the appropriate invitation folks you meet can end up being clients in no time, through your list at some point in time, or directly from that in-person connection. It’s a great way to get your ‘ideal’ clients on your list, rather than just anyone who’d like to be there. Randoms don’t buy, they just hang out or eventually unsubscribe.
Being interviewed by someone for a podcast series they do regularly, or by online radio shows, are fabulous list-builders. Make sure you have something to invite the audience to experience with you (like a free gift of some kind), so they take that next step to sign up on your website and join your list! Make sure the host’s listenership is there (so you’re not talking to thin air), and that they serve the same community as you do. These audios are often posted also on Itunes which creates way more visibility for you!
Woohoo! There are soooo many more! It’s important – in fact VITAL – that you choose a couple of methods that work best for you and do them well, rather than spread yourself too thinly. You don’t want to burn out, with little results.
I’ll be sharing MORE strategies with you shortly, so keep an eye out.
In the mean while join me for a BRAND NEW TRAINING I’m doing called: List-Building Secrets Revealed ~ Add 1000+ Followers to your Community with Authenticity and Ease.
I’ll be sharing how I added 10,000 people to my inner community (email list) in the space of a year. I’ll be going into some of the strategies I used that work well, and sharing the pitfalls to watch out for.
I’ll also share 2 key ingredients you need to make your list-building rocket so it feels GOOD and AUTHENTIC.
I’d love to hear your comments or questions. Please post below!
I’ve noticed recently that folks are getting confused with niching terminology. We all know we want have focus in our business, and create a niche for ourselves. Well, if you don’t – then if you want traction in your business, all the clients you want and massive visibility if time to give it some thought.
But what does it really mean?
Your niche not only defines who you work with and what you do for them – but it sets you apart from all of the …… out there. You fill in the blank.
I want to share some examples that might demonstrate this for you in a clearer way.
A nutritionist / health coach recently said to me her niche is to have products, programs and partner with companies who have what she does missing in their business. Perfect. EXCEPT the word niche is being confused with the business model she is using. What she is talking about there is actually a business model of how she plans to connect and sell in her business.
Her niche is actually the audience of people she is serving. So it could be that she decides to specialize in working with eating plans for autistic children, and at the same time be helping the parents of autistic children, create a life of balance and self-care.
Another conversation I had was also with a nutritionist who said that her focus /niche was delving more into the ayurveda and had become a clinical aromatherapist and was bringing all those pieces together. Perfect. I love it when folks see the synergy in things they are doing and how they can give way more to their clients.
From a visibility and marketing perspective this is actually not her niche but more her methodology. How she delivers healing to her clients. If she were to clarify her niche – again looking at her audience – it might be that she specializes in people dealing with the cancer and the effects of chemo on the body during and after.
Focus can mean many things, but in this case she meant her niche. When you talk about having a focus in your business – it helps to be specific. A focus for your marketing, a focus for your speciality /niche, a focus for your business model, a focus for your methodology etc.
What is most important is not to get stuck the just focusing on the methodology and talking about that. When you get clear on your niche, you’re focusing on the group of people you can and would most like to serve and helping solve a problem for them. It doesn’t mean you can’t work with other people who approach you and feel in alignment with what you’re doing. But from a perspective of being seeing as that go-to-person and having compelling copy on your website, articles etc – you want to establish your expertise, and the niche that you serve.
I’d love to hear your thoughts, comments or questions. J It’s tough to figure this out on your own – I get it! Just hit reply or comment below.
Today, I saw something that made me a little sad. It was a coach, who is doing life-coaching with a particular niche, but had also become a Mary Kay consultant. Don’t get me wrong there is nothing wrong with doing Mary Kay, I love their stuff, and it’s a great way to make a living. BUT what that means is that this coach, who had such an amazing vision, isn’t having enough success to be able to focus her energies on just making income in her coaching business. She’s diversified into something that doesn’t compliment her business, and in a sense she is now running two businesses and she is trying to build BOTH! How do you think that is going to go?
In 2014, I want to encourage you to make a stand for what you really want to go for. Don’t allow yourself to be distracted by add-ons, or alternatives. Build the CORE of your business, and do it the right way. Not piece-meal, here and there, but commit to doing what you do, and giving it your all. Not the half-assed, I’ll make a couple of calls today, and I’ll think about speaking next month approach. I’m talking about making sure you have a committed plan in place, so you know what you’re going for. Treat it like you were working for someone else. (yes that’s a loaded statement, but I bet many can relate to the difference in action that would make in your life!)
Give it your ‘balls to the wall’ commitment of building your BUSINESS. Not a hobby, or a ‘I’ll get to it when I feel like it because I’m having an off day’.
Ok, am I freaking you out yet? LOL.
I know it’s pretty charged language right? But I want you to succeed. And to do that you need to give yourself the CHANCE to succeed. I see so many who don’t, and move onto something else way too quickly. And sometimes just before they’re just about to break through…
So ask yourself what the CORE of your work is. And how can you make a decent income focusing just on that? Keep it simple. It doesn’t have to be complicated. Once you’ve built a foundation of consistent income, then is the time to start looking at ‘add-ons’. EG: Nutritionist using supplements or An Image Consultant or Coach using Mary Kay. And even then be careful. When you take on an MLM or direct selling, you really are building another business, unless you are just intentionally selling the products as a way to complement what you already do. Be really intentional around this. Don’t let it be a ‘I’ll be able to make money quickly this way’ sparkly distraction, because I promise you it’s not a get rich quick path. It’s another business you have to build – from scratch.
So why not focus on what you do best and love the most, and just do it REALLY well. If you do that, you’ll be much more likely to manifest your desires, and in a much shorter time frame.
I loved a recent event I went to which put words to something I’d been trying to articulate for a while – so simple…. that every business is either in the toddler, teen, or adult phase based on where they are in their growth, financial success etc.
Now most of my clients are in the toddler phase of business, but sometimes dabble in the Teen, and even Adult phase just because they have a natural propensity for those activities. For example marketing activities like list-building belong in the Teen Phase, and becoming financially secure with consistent income is in the Toddler Phase. Sometimes that dabbling is premature, because it’s something you’re excited about.
You might think that list-building and social media comes first to create that financial security, but in fact it’s a longer term marketing strategy to build your business, where as other foundational activities need to happen first to help you become financially sustainable. Visibility is tremendously important but again it’s all about right timing and doing things in the right sequence.
A lot of folks get caught out in this. Even I did.
It’s easy to get caught up in all the hype we hear and read out there and so its very likely that those things we think we ‘should’ be doing become the priority, and are often being done in the wrong order in our business.
I’ve seen this happen with lots of my clients, when we first connect and I learn all the things they’ve been doing, and find out how frustrated they are because they’re doing all this stuff and yet they are struggling to make ends meet. Does this strike a chord? I know it’s a bit of an ouch which come with this awareness.
There are definite first steps to take to help you establish yourself.
Another very common mistake folks make is to focus on creating a website first, before defining who their target market / niche is and getting out there and connecting with clients. They can spend so much time on this, spending lots of money only to find out that the website needs a total revamp once they have this clarity.
Another important step folks in the first phase of business miss out is the focus on ‘proof’ – being able to show yourself that your business is sustainable, and that folks are interested in your services. That takes a specific focus to create that initially. When you have this, not only do you have a firm belief that your business will be viable, but you’ve also created an opportunity for others to see that what you offer is something they need. I’m not going to go into the detail of that now, but I just want to raise your awareness on this important piece.
It’s also so common to get caught up in the ‘next big thing’ whether it’s List-building, or JVing, or building a Website etc, but the question then is -’ is this the right timing in my business, or will it take me off track as a bright shiny distraction?’
Many go down the path of distraction, without even realizing it, and what ultimately happens is a lot of frustration, self-judgment around what’s not happening in your business, feeling stuck, and burn-out.
Although there always has to be flexibility and customization around your specific business (I don’t believe in a cookie cutter, one size fits all approach), there are fundamental steps that need to be taken to ensure your success.
If you’re at the stage where getting clients is of the most paramount and pressing importance because you need income, then there will be an order of things to help you do that, and at the same time create consistent sustainability to keep income coming in. It means getting down to basics and understanding what they are.
I want to remind you that people like T. Harv Eker (from Peak Potentials) started out by giving talks in his living room, and Ali Brown was initially the go-to gal on newsletters – so all those folks out there who are ‘big’ and seem to be overnight successes, went through this process too. It takes patience, especially when you have a big vision. I can promise you though that if you start with 1, 2, 3 rather than 5, 7, 1 you’ll get there a lot faster and it will feel a lot less painful. Think more ease, balance and grace.
If you’re wondering if you’re doing things in the right ‘order of things’ and want to plan your activities knowing their the right ones, I’d like to invite you to a ‘Take the Temperature of your Business’ Breakthrough Session with me where we get to explore what you’re up to and create a strategy that will set you on the right path. Sound good?
This is completely complimentary, so I encourage you to take advantage of the opportunity. And if it feels right it might be an opening to work together, but no pressure. Here is the link https://www.timetrade.com/book/QQ1HL to set up a time for us to connect. It’s the perfect time when you’re getting ready for a fabulous 2014.
How many do you have?
It’s a simple question right? But this is where many of my clients get quiet when I ask that question in our opening meeting. And they whisper their number to me. Sometimes it’s 0, sometimes it’s just a couple.
And up to that point they’ve been pretty bullish about what they do in the world, and how they can help everyone with their modality – coaching or specific healing method. And that this is the only way.
It’s the only way to remain BROKE. (how can you be of service if you’re broke, right?)
Sorry – I know it sounds harsh. But it’s important you hear this.
And everyone is a lot of people! Almost 7 billion I believe.
Pretty overwhelming if you’re thinking of trying to reach all of them.
And believe me, there are some in there you would definitely not like to work with – in fact you’d probably hate it!!
(I’ve had my share of those kinds of clients in the past – where I could feel that ick feeling in the pit of my stomach before I got on a call with them. NO MORE though – I love the clients I work with!)
When you come out of your training – you’re in love with what you’re doing, you’ve learnt a new language and you just want to share it with the world. I get it, I was once there too. It feels sooo good.
However from a marketing perspective – it actually doesn’t serve you or your potential clients…
Because you lose them with your lingo and explanations about your methodology, and the broad way you approach them… being the expert to all, makes people lose trust in you and the possibility of what you can do for them.
You know that phrase ‘Jack of all trades, master of none’? That’s what they feel when you approach them from the angle of wanting to serve everyone.
Here are 7 things you need to know to get more clients.
1) Establish your expertise.
2) Create your niche.
3) Start taking a stand again for what you believe in and have an opinion about. (yes – scary I know)
4) Be selective about who you want to work with. (soul-alignment I’m talking about here)
5) Get back down to their level – with laymen’s language (we can get caught up in high-level language from our training).
6) Figure out what their problems are. (you think you know, but it’s often too broad, or you haven’t gone deep enough)
7) Start hanging out with them, and NOT your colleagues. (common mistake!)
I hate seeing so many folks out there who are doing coaching and healing work, struggle in their business because they are not taking a closer look at how they put themselves out there, and how they create visibility to connect with clients.
Sadly the training schools where we learnt nutrition, or acupuncture or coaching (whatever your modality is), don’t teach us how to grow our business, or how to market ourselves. Well, most don’t – I’m happy to see some are starting to include it, but even then it’s very basic. And it’s not like we can download the information into our brain, like they were able to do with Neo in The Matrix!
It’s a process of discovery. A journey of sorts. Sometimes it’s fast, and sometimes it’s slower. You can help speed up that journey by proactively seeking support in uncovering your niche, and all the pieces I mentioned above. They are all part and parcel of the same thing. All extremely important if you want to succeed.
When you do this – not only will you have a much stronger chance of having a FULL practice, and a really decent income to live on, but you’ll also be helping way more people, and feeling really great and confident about what you’re doing in the world.
If you’re ready to be courageous and make a commitment to the success of your practice, I invite you to schedule a time to connect with me, at no cost. If you’re ready to have 5, 10 or 20 clients in your practice, there are key steps you need to take, and I’m super ready to take you through them.
Call me the lamplighter – as I light your path to clarity and focus, giving you the tools to using your business as a sacred vehicle to get clients. Simply email us and request a time for you and I to connect.
Creating partnerships with key referral partners is like networking on steroids. It really is strategic visibility and business building. Instead of doing the regular one-on -one connections where you’re hoping that person will work with you some time soon, or buy one of your products, you’re up-leveling your game, and looking to build relationships with key partners who are a natural fit for you and who you serve, and vice versa and will send you clients!
This means you don’t have to do all the heavy lifting, when it comes to getting clients! Getting clients one at a time, can be time consuming and soul-destroying. Although some of you are happy to do it that way. That’s ok. But for those who want to leverage their time, reach more people to make more of a difference, and earn more – key referral partnerships for you! You don’t need to do ALL the heavy lifting.
Let’s give an example here of one of my past clients who is a doctor and health coach, who decided to partner with a local gym / fitness club. Each week she would be on their premises at certain times to see the gym’s clients for health coaching. The beauty of this was that she didn’t need her own premises, and they were swallowing all the costs of utilities, rent AND marketing. She was helping them give way more value to their clients by offering something they did not do themselves. And at the same time she could recommend her personal clients to the gym as a place for them to exercise and get what they needed when it wasn’t something she could provide for them.
There’s a Caveat:
You don’t need to have a reciprocal arrangement though. Sometimes we get caught in thinking this is necessary. It could just be a financial arrangement where she could be paying the gym a specific commission for each person she sees. Or that she is paying a one-off fee per month for using their premises. Personally I think, the commission is better, because the gym will be more engaged in promoting her services.
So the beauty is that each partnership can look very different. You get to decide what the parameters of that relationship will look like.
Here are a few key things to take into consideration when you set something like this up:
1. Do they serve the same audience? (This is MOST important)
2. Do they have the same values and mission as you?
3. Do you feel energetically aligned with them as someone you’d like to deal with?
4. Does the arrangement or set up suit you? (this is a two-way decision)
5. Are you clear on what you want from the partnership?
6. Is there a win-win-win? (for you, the partner, and your /their community)
7. Do you have an agreement? (depending on the arrangement – do you need one?)
Those are just a few thoughts – I know there are more! (feel free to add in the comments below)
One of the key factors I point out (see below), is making sure you serve the same audience, so that it makes sense to partner with them. I sooooo often see folks randomly agreeing to work with a partner, when what their partner is doing is so unsuited to their own audience. We can get wowed just by being asked, particularly at the beginning stages in our business.
Another is having clarity about WHO your audience is – in other words your NICHE. This means a specific group of people with a very clear challenge or problem you’re able to help them solve. Your partner might support them in a different way – but have the same audience. So it makes sense to connect and work together. THIS IS THE MOST IMPORTANT PIECE you want to get clear on before you start trying to partner with folks – otherwise you’ll be working hard without getting much return for your efforts.
If you’d like to find out more about how to get clear on your audience / potential clients – the people you serve and want to work with, I’m excited to share that you have the opportunity to access a short and sweet video series called: 3 Niching Snafus guaranteed to Sabotage your Marketing efforts I’m sure you’ll find them insightful! Click on the link, so I can share the first one with you straight away.
Wouldn’t it be awesome to work with folks you’re truly aligned with and feel excited to connect with – AND have 2 or 3 specific funnels of clients being sent to you? That’s what’s possible when you kick your networking and relationship building into high gear.
In the meanwhile, let me know what you thought about this post!
And if you’re interested in filling your practice with ease and alignment and want to get out the struggle of: not knowing what to do next, putting the cart before the horse, and inconsistent income, then feel free to click on the Voicemail button to the right of this page, and let me know that you’d like to connect and what your particular challenge is. You might even want help defining your niche or how to create natural referral partnerships for yourself. Whatever it is, I’d love to hear from you.