I’m really inspired by my colleague Michelle Nightingale who posted recently on this topic but from a slightly different perspective.   Inspired and reminded of how important it is to do our work on a bigger scale!  It’s what I stand for!  Becoming visible means helping more people!

A bigger scale means taking your business online and reaching a wider audience.  Not only so they can benefit from your message, your teaching, your coaching or healing. But because you can save lives! (yes that’s where Michelle really got me!)

Sounds dramatic right!?  Well it’s true.  If you’re in some kind of wellness or healing profession or even as a coach, there are people searching the internet right now, who are desperate for your help.  Seriously think about it.

Think about where you first look, when you’re dealing with a serious health or emotional issue!   The web!

Are you ready to kick some proverbial butt, no more excuses, about growing your reach. And enough of the voice inside your head, saying ‘who will listen to me’, ‘I’m not sure what value I provide’, ‘who am I to lead a community’ – I say ‘who are you not to!?’

Aren’t you sick of that little voice telling you a bunch of c@#p?  I am.  (can you tell!?)  Let’s at least kick that little voice’s butt!

If you connect to Spirit, to that inner intuition and ask those questions, I’m pretty sure of the answers it will give you.  Not that I’m omnipotent, but because it all comes from love and a place of service and humility.

I believe it’s your duty to put yourself out there, build your community online (as well as locally and in-person), share your expertise, and reach more people to share your gifts and talents.  No omnipotent being would want you to hide that under a bushel, if you were capable of sharing it and making a difference to even one life.

It’s time to step into the spotlight, and become that leader, and build that community of people hungry to hear you wisdom.    Yes sometimes that can feel scary, and really uncomfortable.  But only at first.  I promise it gets easier.  And it’s so worth it!

Are you ready?  Take a stand.   Share your comments below! I’d love to hear what you think!

I hope you’ll be joining me on my new upcoming training so I can help you take that stand!  Click this link to get your call-in details!

It’s where it all begins!

Wiki definition:  The cornerstone (or foundation stone) concept is derived from the first stone set in the construction of a masonry foundation, important since all other stones will be set in reference to this stone, thus determining the position of the entire structure.

If you’re beginning your list-building experience, great! Congratulations! You’re taking a big step to serving a much larger community, getting your message out in a much bigger way, and filling your programs and groups! And if you’ve been building your list already and have found it to be fairly non-impactful experience, there is a good chance that some fundamental piece is missing…

Click on the video, to find out what this cornerstone is, and why is so important!

Click here to view the embedded video.

Those two foundational pieces, are pivotal to list-building success! Without either of them, you’ll go nowhere fairly fast. We don’t want that! We want your success, to deliver your best work!

More tips and gems will be shared as we dive deeply into getting started with List-Building in the upcoming free training call: List-Building for Beginners ~ 5 Simple Steps to a Pipeline of Your First 1000 Avid Fans.  Click on the link, to get your call-in details!

And remember just like Wiki, says the cornerstone is the first stone in your foundation!  Let’s build your business so it grows, unlike buildings that topple with shaky foundations to begin with!

Your marketing and list-building success is hinged on creating a focus on a group of folks who have a common issue  as well as fit into your ideal client profile, and having your website and email management system in place. What you create beyond that, with the visibility strategies and methods you choose, will have the desired impact! If the cornerstone is not in place, it will all be fairly anti-climatic and feel like a struggle!

See you on the call! Here is the link to get your call in details!  Gems abound!

Let me know your thoughts below!

First off, having an opt- in gift on your home page is paramount!   If you don’t have this yet, time to get on it. Better yet, have it show up on every page of your site, if it’s in the margin. Or in a pop box. Yes I hate those but in truth they do work really well!! (but I won’t be putting one on my site anytime soon!)

There are still a lot of coaches and healers out there who have an opt-in box, but only for a e-newsletter /ezine.  This is definitely not enough any more!!!    Folks out there are so overwhelmed by email, they will just see your newsletter as another way to jam up their email in box.

You want to make an offer for a gift you’ll give them, that is so juicy and compelling that they will absolutely want to give you their name and email address! You want your ideal client to be really excited by what you’re offering.

And yes the gift does need to be all that, as well as have a great title otherwise  they will just click off your site.

Your opt-in gift could be an email drip- series, where you send out a few tips over 5 or 7 days.  It could be a video or audio.  I prefer audio myself as I know I can download it and listen to it anytime, anywhere.

Here’s a quick tip on trends at the moment for great opt-in gifts and opt-in conversions. (Conversions are the percentage rate of how many folks will actually put their information in your opt-in box and click ‘gift’)…

Even though video is SOOO hot right now as a tool for communicating with, there are many who prefer audio and want to just download and take it with them to listen in the car or on their walk.  Also a video series gift, isn’t doing very well out there at the moment, because people often think they have to watch all the videos all at once, and of course none of us have time for that, or because of the point I made above.  If you are going to use video as a gift, make it multi-dimensional, so those who aren’t visual or don’t want to sit and watch, can either listen or read what was shared in the video.  That means include a report or audio with it.  That was a juicy tip supplied by my colleague Michele PW at her Copy-Writing Day at Wealthy Thought Leader in Vancouver!  If anyone knows what is working and what isn’t when it comes to Opt-In pages and gifts, it’s her!

Opt-in gifts can also be created for a special opt-in page or squeeze page, not just for your Home page.  These are often used specifically as list-builders.  (keep an eye out as I’ll be doing a special call on list-building for new soulopreneurs in a couple of weeks!)

If you go to an event, or speak on someone’s radio show, it’s a wonderful way to share a gift with the audience.  It’s one action step that’s compelling and juicy, without any risk or discomfort on their part.

If you’re getting started, and feel overwhelmed with how-to’s and technology, just start simply with a special report (an article or short e-book) that shares your knowledge on a specific topic in your area of expertise. Really go deep, so you give real value, and they come back wanting more of you!  And audio is also great way to get started… The trick is not to complicate things too much to begin with and just get it done!

Good luck! And let me know your thoughts and post comments below!

And in alignment with this post, I am excited to share a valuable gift to my community tomorrow!  Keep an eye out for your Freedom Day email coming into your inbox tomorrow morning early!  It’s time sensitive.  And if you’re reading this and not on my email list yet, go ahead and sign up in the box on the top right of this page. You won’t want to miss it!  It’s juicy, and a SURPRISE.

To your shining success!
Louise x

If you would like to share with article with your community, please include the following:  By Louise Crooks, The Keystoclarity! Coach www.keystoclarity.com  ~ Creating Clarity on the Journey of Growing Your Soulopreneur Business ~

It’s exactly the same when you meet your ideal client! They need to build a relationship with you, even if it’s from a distance through your email list, reading your emails and your newsletters, hearing you speak etc. It’s what we in our marketing language might refer to as the ‘know, like and trust factor’. And to build that takes time. Each time they experience something of value from you, that increases. Each individual’s needs are different. Which means the ‘dating’ process might be shorter or longer… could be a month, could be 6 months, could even be 2 years. During that time your visibility methods and strategies are constantly touching them, providing value, and when the time is right they are ready to get ‘engaged’! (and then you move into Sales, and out of Marketing)
It’s easy to take their not acting on an offer personally, but really it has nothing to do with you (if you’ve got a clear message) because it just means the trust or value hasn’t been established or the need isn’t there in that moment.  Another opportunity to not get caught up in our ego, not take it personally, and know that it’s a journey.
So to put it into a nutshell – your marketing is a courtship! One that requires patience, consistency and constant reaching out and adding value! As your business builds your community will grow and more and more people will be reaching out to work with you.
LOL, and you thought your dating days were over!

First, I want to tell you about the MOST VIRAL VIDEO EVER!

Quick GOLD NUGGET: ‘What does viral mean?’ You might be asking? It means to it spread like wildfire, first through 1 person telling and sharing with 10 people, then they in turn sharing with 100 people, and then in turn with a 1000 and so on and so on (as an example). Through word of mouth, through Social Media like Facebook, Twitter and of course YouTube. Also known as syndication. And  I’m sharing with you through email and my blog!

To date this has been the most viewed video, in the short time it’s been available. The most ever!  Up to today there have been 79,049,042 views! And the video was only posted 10 days ago!

Ok, ‘what is the video?’, you might asking? ‘And why should I care?’ Great questions. All will be revealed. If you care about becoming visible in your soul-driven business, then watch the video and read on.

You might have been hearing in the news or this might have been passed on to you, like it was me.  The video is called Kony 2012  and tells a story of a man in  Uganda.  A man they want to make famous. So famous that it will be impossible for us not to do something about what he is doing to children.  He’s been creating an army (30 000) of invisible children, who he forces to maim and kill (including their parents ) or become sex slaves.  The world has been letting this go on.  And it’s time to put a stop to it.

The video in itself, is a example of brilliant marketing. Which it needs to be in order to enroll us into action.

So here’s the thing.  There are 2 reasons why I’m sharing this with you!

The first is because when my 17 yr old niece insisted on my watching it, I recognized it was a cause worth getting involved in.  If I could be part of a movement that stopped mindless slaughter and enslavement of children, I’m in!   It means I also get to tithe to something worthwhile, something that inspired me.  Tithing, is part of the giving and receiving that happens in your business.  If you tithe to those things that truly inspire you, again there seems to be a universal law of reciprocity, which I talk about in my previous post.  So each time something truly inspires you or shifts your thinking – think about tithing to that organization or person.  (Tithing, is not just for churches!  It’s about showing gratitude and appreciation by donating a part of the income you’re creating to something that has made an impact on you for your highest good.)

The second, is because this video is brilliantly done.  It’s simply done. Sets the context in the beginning for the main story to be revealed. Creates human connection through the man and his son, and their passion to make a difference.  It brings in the story of one of the children effected by these atrocities so it makes it real, not something out there that we can’t connect to.  It shows us the impact of the atrocities, just briefly but enough to show us what’s going on and to be appalled.  And it shows us simply, how to take 3 action steps to make a difference ourselves.  Nothing over-complicated, no just sending us to a website, just 3 small specific steps.  It enrolls us in a cause or a mission, worth something.

Imagine, creating a video that enrolled your community into a movement.  Some of you really make a difference with the work you do.  Some of your clients experience great pain and anguish for various reasons.  Is there a cause to be had?  A movement to create?   A way to empower them, as well as yourself?

The use of video is proving to be one of the best visibility strategies. It engenders trust faster than any other medium, because folks can see and hear you, which helps them to relate to you.  It appeals to different learning styles, which helps your community to again ‘hear’ your message.

Your videos don’t need to be on the scale of Kony 2012!  But imagine if they had even a small percentage of the impact it made.  You can enroll your community.  You can use this to build your community.  You can communicate how passionate you are about what you’re doing.  You can tell your story.  You can inspire your prospective clients to take massive action to help themselves and people like them.

And you might say ‘who am I to do this?’  I ask ‘Who are you not to?’    Step into Visibility, own your Power and see amazing things happen!

And if you’re ready to become visible in your business, you might be ready to say YES to Visibility Mastery starting in May.  Book your seat early. (one of the cool areas we cover, is video marketing!)

I promised I’d share how my nieces are connected to all this!…

So not only is my 17 yr old niece, now actively involved in the movement of Kony 2012, and will be pasting posters in Boulder on April 20th (watch the video to know what I mean), she now has me enrolled too.  I’ll be in Vancouver that day, and plan to participate there!   I might even get a few of the folks there with me to help out!  (I’ll be at Andrea J Lee’s Wealthy Thought Leader event!)

And synchronistically, my 21 yr old niece who is studying counselling and teaching at a college in Colorado, is tutoring the refugee children being brought in from Uganda and neighbouring countries, who were subjected to the regime of Kony.   There is no such thing as coincidences!

What are you going to do?

It really surprised me to find that Steve was a wise soul with wisdom and insight that belied his corporate exterior and carried him through his life in a way most unsuspecting.  (whoops there was me in a little judgement there! ;O)

Enjoy his powerful metaphysical messages which were imparted at a time, when he was not aware he would die as soon as he did, and yet shared such incredible insight  and teaching!

So now you’ve heard his powerful messages on trust, intuition, following your heart, never settling, and always live knowing that death is going come as a given!   My mother is a strong example of how living life to the full every day, riding her horse and gardening, when she died very suddenly of a massive heart attack at 61yrs old.  She died with her boots on so to speak, as did Steve.  Steve literally stepped down from Apple weeks before he died. He loved what he did.

What I would like to do is build on Steve’s powerful message.  He landed on his love – great looking technology.  You have found your love whether its coaching, healing or some kind of transformation. What he did really well was realize at the outset that he didn’t know everything he needed to know to run a successful business, and didn’t want to!  He invested in his business to get the information and support and people he needed to get his talents out into the world.  It turned into a company called Apple.  He couldn’t have done it on his own.

I know you’re probably not going to want to create an Apple, but you might want to create a big impact on the world, and live from a place of prosperity that gives you the freedom to do it.  It behooves you to make sure that you create a solid business foundation, and create effective visibility strategies in your practice that will help you find your ideal clients and for you to easily find them!  Your passion and skill isn’t enough. Create the sacred vehicle that will help to put it out into the world and do what you came here to do!

If you’re ready to do this, or have started and are feeling confused or overwhelmed, send me a note to set up a complimentary consultation, and we’ll have a conversation. I really want you to create wild success in your life and affect people’s lives, just like Steve did.  It’s time for you to create your own legacy.

Yes, I know huge call to action here! I know some of you are fearful about truly stepping into your power and owning it.  I’ll support you in managing your mindset so that you’re not stopped, like I once was.

To your inspired success!

Louise x

PS Let me know your thoughts on Steve’s fabulous message and any comment on my cheeky call to action. I mean it!

In the meanwhile, if you like Eckhart Tolle, Krishnamurti, Kahlil Gibran and Deepak Chopra (I adore these authors!) then…

I would like to share an author with a similar message—-Devrah Laval is the author of The Magical Doorway into the Divine. Her book is based on her personal experience of enlightenment and spiritual awakening.

Vancouver-based Devrah Laval is author of The Magic Doorway into the Divine. This book is the quintessential guide for anyone with the courage and the heart to embark on the journey to higher consciousness. As we are being pulled in a certain direction by our souls and shedding our former traditional identity, people are finding themselves in a scary, lonely place, not knowing where thy fit any more. Devrah will offer insight, understanding and practical tools to help us through this place of chaos and confusion and out the other side into a new world of hope, love and serenity

If you would like to get a copy, click here for yours:  http://bit.ly/pAsLkd

I personally can’t wait to get my teeth into this one!

New and old seekers alike will gain tremendous insight, receive, “Extremely potent spiritual exercises” and can have Doors open to Unconditional Love, Truth and Compassion!

The Magic Doorway into the Divine—helps us to take our life challenges–personal financial and other types of loses; relationships issues—to a level of consciousness. This book approaches self-help spirituality in a brand new way.

In this long-awaited offering, Devrah’s open heart of immense knowing and compassion is freely shared with those eager to experience the journey home: to their own heart of knowing and timeless fulfillment – the place where all doubts dissolve into Love and rest in the sanctuary of the Self.

And when you order your copy, you’ll also get access to some fabulous gifts – go here to peruse….

http://themagicdoorway.com/divine/

I also contributed a gift so check them out.  (Look out for the book with a superhero figure!)

Here is the link to purchase the book! http://bit.ly/pAsLkd

Enjoy my friends and  lifelong learners!

PS How can I not love this book! It’s covered in keys!

So yes, good books can improve lives, shape lives, even change lives. But when was the last time
a book literally helped save a life?

The answer is right now.

In this new book instigated by Michael Bungay Stanier  & the Domino Project, 62 leading writers and thinkers including Seth Godin, Tom Peters, Gary Vaynerchuk, Sir Ken Robinson, Brene Brown, David Allen, Sally Hogshead and Mitch Joel  share their best insights, strategies and tips
to do more Great Work.

But the real magic is this: $20 from every book sold goes to Malaria No More. $20 is enough
to buy a mosquito net and help with their lifesaving work in Africa.

Click here to view the embedded video.

Buy this awesome book and save a life here: www.EndMalariaDay.com

And find out more about the book through this fun webinar!

http://endmalariaday.com/webinar/

Go forth and make a difference right now.

Louise x

I am just so excited to be launching this new program.  If you’re already heard about it and want to jump on board, just go straight to www.21daysgroup.com and sign up.

21 days, 21 minutes daily, for just $21 (I know – its a bit of no-brainer isn’t it!? )

I don’t have to tell you how vibrationally powerful this program is going to be.  Once your energy is lifted, and your intentions are clear, your action plan is in place, and your friends are cheering you on its hard NOT to succeed.  The flow towards your goals is going to be powerful.

Think of a goal or project you’ve really be meaning to do.  Or something you want to do daily, that you just haven’t managed to create the space for.  Something crucial to the growth of your business, or having a better life!

A couple of participants have already shared what they’re working on:

• One is doing 21 case-studies for a book she’s writing.
• Another is working on a poetry manuscript she wants publishing.
• Two participants are using the calls as support to making calls and reaching out to prospective clients
• I’m working on a marketing plan for a program I’m launching  (yes, I’m hosting and participating at the same time!)

That’s just a few examples of what’s possible!  So what is it that you want to focus your attention on?
Remember!   ‘What you focus on, expands’

If you’re curious and want to know more – go to www.21daysgroup.com All the details are there.

And just a heads up! because I really want you to succeed and create the results you really want to see -so not only is the price rather agreeable but I’ve set up a private forum on Facebook for the participants.  The conversations I’m having with those who have already signed up and are raring to go  – have been fabulous, and already inspiring!  This means you can connect between the daily calls, and even though we haven’t started yet, there are some wonderful interactions happening there already.  Get your friends to do it with you. Have fun with it.

Doors close for the March program on MONDAY at 12pm ET.   So get signed up straight away.
www.21daysgroup.com

To your shining and ‘inspired’ success,
Louise x

PS  All the daily calls will be recorded so you don’t miss out and keep the momentum going.

PPS It makes my heart so full, when I see soulopreneurs like you, stepping fully into your own mission and creating the results you’re going for!

–

How visible are you to your ideal clients? Do they know you’re there and open for business? Have you shared your expertise and talents on a bigger scale in some way? And is it working for you?

Let’s discuss the importance of visibility in your business to help you create the success you’re going for! Louise Crooks your host, will take you through the 5 key steps of ‘why’ VISIBILITY is imperative AND strategies that are an intuitive fit for your business. This will get you started or tweak the course you’re already on. We’ll get a real sense of how YOU can stand out from the crowd and get more of the ‘right’ clients showing up!

We’ll be using specific examples and case studies – so if you’re curious, call into the show, and we’ll talk about visibility for your soulopreneur business, and what that might look like. We want to make sure the platform you’re using is working for you and for your niche. An opportunity for sure! Feel free to dig deep and question me thoroughly during this hour!

Questions for the show? Send them to info@keystoclarity.com

KtC Radio ~ 3pm ET Wednesday 02/02/11

Call-in Number: (347) 945-6963
or
Listen via Computer: http://budurl.com/visible

Remember if you can’t make it live (although its always much better when you can! You get more interaction, can call-in to ask questions, and win prizes on the show) feel free to access the recording from the same link above, after the show has aired!

To your shining success!

Louise x