Solving the ‘No Client Syndrome’ Once and For All!
How many do you have?
It’s a simple question right? But this is where many of my clients get quiet when I ask that question in our opening meeting. And they whisper their number to me. Sometimes it’s 0, sometimes it’s just a couple.
And up to that point they’ve been pretty bullish about what they do in the world, and how they can help everyone with their modality – coaching or specific healing method. And that this is the only way.
It’s the only way to remain BROKE. (how can you be of service if you’re broke, right?)
Sorry – I know it sounds harsh. But it’s important you hear this.
And everyone is a lot of people! Almost 7 billion I believe.
Pretty overwhelming if you’re thinking of trying to reach all of them.
And believe me, there are some in there you would definitely not like to work with – in fact you’d probably hate it!!
(I’ve had my share of those kinds of clients in the past – where I could feel that ick feeling in the pit of my stomach before I got on a call with them. NO MORE though – I love the clients I work with!)
When you come out of your training – you’re in love with what you’re doing, you’ve learnt a new language and you just want to share it with the world. I get it, I was once there too. It feels sooo good.
However from a marketing perspective – it actually doesn’t serve you or your potential clients…
Because you lose them with your lingo and explanations about your methodology, and the broad way you approach them… being the expert to all, makes people lose trust in you and the possibility of what you can do for them.
You know that phrase ‘Jack of all trades, master of none’? That’s what they feel when you approach them from the angle of wanting to serve everyone.
Here are 7 things you need to know to get more clients.
1) Establish your expertise.
2) Create your niche.
3) Start taking a stand again for what you believe in and have an opinion about. (yes – scary I know)
4) Be selective about who you want to work with. (soul-alignment I’m talking about here)
5) Get back down to their level – with laymen’s language (we can get caught up in high-level language from our training).
6) Figure out what their problems are. (you think you know, but it’s often too broad, or you haven’t gone deep enough)
7) Start hanging out with them, and NOT your colleagues. (common mistake!)
I hate seeing so many folks out there who are doing coaching and healing work, struggle in their business because they are not taking a closer look at how they put themselves out there, and how they create visibility to connect with clients.
Sadly the training schools where we learnt nutrition, or acupuncture or coaching (whatever your modality is), don’t teach us how to grow our business, or how to market ourselves. Well, most don’t – I’m happy to see some are starting to include it, but even then it’s very basic. And it’s not like we can download the information into our brain, like they were able to do with Neo in The Matrix!
It’s a process of discovery. A journey of sorts. Sometimes it’s fast, and sometimes it’s slower. You can help speed up that journey by proactively seeking support in uncovering your niche, and all the pieces I mentioned above. They are all part and parcel of the same thing. All extremely important if you want to succeed.
When you do this – not only will you have a much stronger chance of having a FULL practice, and a really decent income to live on, but you’ll also be helping way more people, and feeling really great and confident about what you’re doing in the world.
If you’re ready to be courageous and make a commitment to the success of your practice, I invite you to schedule a time to connect with me, at no cost. If you’re ready to have 5, 10 or 20 clients in your practice, there are key steps you need to take, and I’m super ready to take you through them.
Call me the lamplighter – as I light your path to clarity and focus, giving you the tools to using your business as a sacred vehicle to get clients. Simply email us and request a time for you and I to connect.
