So you’re doing some great marketing – whether it’s through your ezine, through social media or through ads or email marketing. But how do you know which is working the best for you? How do you know where you’re getting the most response?
There comes a time in your business when you want to know what’s working best – in fact giving your attention to this as early as possible will stand you in good stead. No point in banging your head against a brick wall, if what you’re doing isn’t working, right? (so many are doing this!)
For example if I’m sharing a teleseminar I’m doing – I want to know which marketing or social media platform is sending the most people to my sign up page. You want to maximize what’s working and do more of it!
So how do you do this and do it simply, you might be asking?
The first way is through Google analytics, which will tell you who is coming from where on your website and on each specific page. I’m not going into too much detail here – but get your wordpress gal or guy, or webmaster to help you get this hooked on your site and start paying attention to what it’s telling you. You’ll find out which pages on your site are visited more and from where etc
The second way is through very simple tools that help you to create specific shortened links to track for example who you successfully attracted on Facebook to your teleseminar, or maybe from Twitter, or your ezine. You get the picture.
Here is a quick how-to video clip on creating special links for your event for each of the places you’ll be marketing on. You’ll see it’s a pretty simple but effective way of tracking your results – until you start using more complex systems of tracking.open source video, online video platform, video streaming, video solutions
You’ll see I’m using a different link for each social media platform I use. Simple but effective. And each day and week, I get a report telling me how many people clicked on that link. So you can see how it wouldn’t be helpful if I used the same link everywhere.
Good luck. And let me know what you think!…
Who would have thought that a week and a half ago, that there would have been a storm of such magnitude as Hurricane Sandy, making its way up the Eastern Seaboard, to wreak devastation on the New Jersey coastline (as well as surrounding states) and our little neighbourhood.
If you don’t know it, I live at the top of the Jersey Shore in a little town called Atlantic Highlands on the coast. As you can imagine we’ve been deeply affected as a community. Boats have been tossed about through the marina carpark, and floated up the main street during the storm. Folks have lost their homes and businesses and more so in the village next to us. And it’s not just anyone, but people we know. It really feels different when you’re directly connected to the suffering being experienced.
Clive and I were extremely lucky. We live on higher ground in our town, so the flooding did not affect us. We were very worried about trees coming down on our property with the many mature trees we have surrounding us and we were extremely thankful not to have any topple over. The rest of the town wasn’t quite so fortunate.
Ironically, I had decided to accompany my visiting family from Northern Ireland to Toronto in Canada, so I could meet a part of my family that I didn’t know. and I had planned to stay the weekend and then fly back home on the Monday.
That was the Monday the hurricane hit. My flight was cancelled, and Clive was at home, on his own with our cats, fending for himself. The power went out pretty quickly and he soon didn’t even have power on his cell phone to text me.
Last week was one of the toughest times I’ve experienced as I watched homes being destroyed on TV from afar, read plaintive cries for help on Facebook and knew how so many without power didn’t even know the extent of the damage around them. I cried, and wanted so much to be with Clive and my babies even though it didn’t make much sense – being that I would also be in the path of danger too. I just wanted to be there, and felt out on a limb being stuck in Toronto even though I was surrounded by family.
I learned that I could open to surrendering to what is – embracing precious time with family I see very little of. I learned that when you’re exhausted and heart-sore that its ok to be gentle with yourself and give yourself a break. Ok maybe I learned that more towards the end of the week, when I felt broken… but I got there. And I also learned that I get driven, and to notice that I’m the only one driving myself – it’s my expectations and no-one else’s that I’m cracking the whip to fulfill. Whew… lots of lessons and gifts.
And of course…. Gratitude. For our safety and to know that my husband and all my friends who lost homes and belongingsare safe. And for the unrelenting majesty of nature, with all its power and force. How is it we as human beings never seem to learn that lesson, that we do not and cannot control nature, as much as we try?
And for the gifts of technology, that we take for granted when we use them all the time, but through this, realize how much we rely on them. And for silence and darkness, and connection – the blessings that power outages do bring, in amongst its challenges.
Now as you read this I’m re-united with Clive, and thankfully our is power back on. We managed for 7 days! Well Clive did, I got home and the next day the power came on. I hope if you’re in the area where Sandy struck that you’re safe and that you are finding some sense of normality back in your life, AND that you’re also noticing how you’re being when BIG stuff like this happens. Interesting isn’t it when we get to observe ourselves when the going gets tough?
Blessings to you. Hug your loved ones a little closer tonight as you think about how precious they are to you. I’ll be doing the same for sure. (although it might be that warmth is a motivator
Please comment and share your thoughts of this time and experiences you’ve been having (or those close to you) and insights there. I’d love to hear them and read them when the lights come back on.
And as always, how can we survive and thrive if we don’t look forward with hope, and joy reminding ourselves of all that is good in our lives?
I came across a film that has the ability to change the health and lives of millions and I want you to be one of the first in the world to see it.
The Cure Is… is a groundbreaking film that will forever change the way you look at your health. For decades, many believed genetics to be the most significant factor in determining whether we obtain a disease or not. Bruce Lipton, PhD, one of the first to clone stem cells over 44 years ago, states this is completely false. (I truly admire this brilliant man, who has stood up to his peers and been ostracized for what was seen as radical thinking in times past.)
Our human body is brilliantly designed for vitality and longevity. Why then is our health and life expectancy declining? Have we lost our connection to our natural way of living? Is it possible there is a powerful and effective means to address our health and disease that can assist us in tapping into our natural healing capacity of our profoundly powerful human body?
Most experts universally agree that eating a healthy diet and exercising often are key components to our longevity and wellbeing. Now, experts are focusing on a new health paradigm that is shattering the way we look at our health.
You will never look at your health and disease in the same light. This film brings forward a new health order that is taking the world by storm and that is:
“What we hold in our thoughts, beliefs and unresolved emotional conflicts maybe one of the most significant factors in determining our health and wellbeing or whether you experience disease in your lifetime.”
The Cure Is…. unveils one of the most profound ancient health formulas to be released in over a century. Amazing true stories, woven with testimonials from top scientists, doctors and evolutionary leaders creates a mind-blowing journey of self-discovery that will radically shift the way you look at health and disease forever.
See for yourself by watching the trailer that’s causing a stir around the globe: http://budurl.com/cureismovie
And share with your loved ones too, so that we can spread the word! Let me know your thoughts below.
Imagine that. You’re doing amazing things attracting new people into your community through all the different marketing and visibility methods you’re doing so brilliantly… and yet there are other things happening in your life, that cancel out the energy you’re creating to attract potential clients to you.
Wow. Just take that in for a moment.
Yes it’s true. A cancellation of energy. On one hand you’re telling the universe what you want, and its working to provide that for you, and then on the other hand you’re telling it something different and it creates a massive energy block.
A colleague of mine shared a story today, that I knew I had to share with you…
(She runs a holistic center offering massage and other services)
‘This is the first year my business will not only NOT have an average of 20% growth over the year before, but will in fact be LESS than the year before.
Recently, a new staff who is almost hilariously dedicated to my business pulled me aside to tell me that the environment when myself or my partner are not at the business has been toxic – there has been gossiping (something I was aware of but hadn’t done anything about). In 5.5 years, I have never had an issue like this. I talked to the staff – was a wonderful talk – and I also apologized to my staff. Their energy was a reflection of mine. We had a very productive discussion, and I have been looking at my attitude to the business lately.
Results: since that time, our business has increased over 50%! It has only been a week, but it has been fascinating. ‘
Isn’t that amazing?
A real shift in the flow of energy!
You might have heard the story of the woman wanting to move and sell her house, and yet she couldn’t sell the house, even though it looked gorgeous and had great feedback. One of her friends went around the house, and found one room at the back piled high with boxes and paperwork. And she could feel the stuck energy in that room. She helped her friend clear the room out completely. And the next week, her house sold!
Same kind of thing.
I’m guilty of this…
My office has been dumping ground for the last 6 months, and as I clear it with the intention of moving back in, and out of the dining room I’ve been working from, I can literally feel the energy shifting. I’m sure it’s been affecting my business – we’ll see very soon!
I also recognize that one of the people in my support team isn’t enthusiastic and engaged in the work she is doing for me. Is her energy affecting my ability to make an income? Could be!
Where do you see energy blocks or cancellations happening in your business and life? I’m all for your working hard to create visibility and put your message out there, but if your efforts are being cancelled out by things we can shift easily and quickly, it’s time to take a step back and look at the bigger picture.
What have you discovered that’s creating energy blocks for you? Share your thoughts, comments and awareness below!
I’d be fascinated to hear what you or perhaps someone close to has been experiencing.
A quick heads up on a book I thought you might like to know about!
My colleague, NY Times best-selling author, Eldon Taylor, is just launching the release of his latest book, Self-Hypnosis and Subliminal Technology: A How-to Guide For Personal-Empowerment Tools You Can Use Anywhere!
Actually it’s more of a course, complete with a training CD and online audio/video aids. Eldon has been researching the power of the mind for over 25 years, and has testified as an expert court witness with regards to both subliminal communication and hypnosis. He has been called ‘the master of the mind,’ and is the creator of the patented InnerTalk technology. Eldon is a Fellow in the American Psychotherapy Association and a certified hypnotherapist.
While you may already be using affirmations to create positive changes, subconscious blockages may be preventing these affirmations from really working for you. In Self-Hypnosis and Subliminal technology, you will learn:
How subliminal communication works;
Why it is so much more powerful than simply using affirmations;
How to write effective affirmations for subliminal delivery;
The importance of choosing the right soundtrack; and
How you can create your own custom subliminal program, for whatever goal you seek to achieve!
Once you have mastered self-hypnosis and subliminal technology, you will be able to use these techniques anytime and anywhere to achieve a wide range of goals, from success with business to personal relationships, from weight loss to stop smoking, from building your self esteem to maximizing your own healing potential, from enhancing your learning ability to dealing with anger and stress, and so much more, including your spiritual explorations, such as past life regression.
I can’t wait to get my teeth into it! Grab your copy now if this is something you’re also inspired by.
Having a flow in your business now looks quite different to how it used to.
A few things have changed radically in the last 4 or 5 years, so that now…
1) You need a website if you’re in business (this used to be a ‘if you feel like it’ option)
2) You need a website that is interactive (not static like it used be…static = stagnation, it’s no longer just a brochure)
3) You need a compelling incentive for your ideal clients to sign up on your site (newsletter no longer enough)
4) Attracting clients to your site proactively (not just expecting them to show up, although great Search Engine Optimization helps here)
Being in flow, is not just about having clarity about, and being in alignment with, who you’re trying to attract or having the right vibration to attract them. This is important of course.
But just as The Secret left out some crucial components ie: action, we also need to make sure that we’re putting in place what we need to, to support that manifestation.
Goal: Attracting ideal clients to your website and building your email list (your ‘inner’ community and pipeline of avid fans)
• An interactive website that is built on a blogging platform (like WordPress.org)
• A blog to post your expertise / articles / insights to attract and interact with ideal clients
• Links on your Site to Twitter, Facebook, LinkedIn etc to continue building relationships and vice versa
• A free opt-in gift to help visitors make the decision to follow and learn more about you.
Results: A community of followers, prequalified to work with you, interested in the information you provide, and at some point in the future – ready to work with you.
All those building blocks are not worth their salt if you don’t have that 4th piece in place – your free opt-in gift. You can attract, create visibility, and blog for all you’re worth but if those you attract are not taking that step to sign up on your site and join your email list (I call this your ‘inner’ community), then all the flow you’ve created… Phhoooomph! Just dissipates into thin air. You manifested, and then created a block.
Let’s get that bottleneck unblocked – so you have a compelling and juicy free opt-in gift to share with your visitors landing on your website, and they take the step to join your ‘inner’ community.
If you have a gift already, is it working for you? Is it juicy enough? And if you’ve been relying on your newsletter as the reason for people to sign up… time to up-level. And if you have nothing in place, it’s time to get it done, and with ease.
Manifestation comes not only from being in flow but also from putting in place those things that aid the results you’re going for.
On the 16th of October, join me for a free call I’m hosting called ‘Creating Your Juicy Opt-In Gift ~ The Gateway to Building Your Community and Many More Clients’. I’ll be sharing as much valuable info as I can to help you create a compelling opt-in gift – so your perfect clients come flocking like hummingbirds to nectar. Click here to register.
And tell us how you’re doing with manifesting an amazing community of followers below! I’d love to hear what you’re up to, and how it’s working out for you.
Would you like more response to the activity you’re doing on Facebook than you are right now? Perhaps it’s time to do things a little differently and have some fun while you’re doing it.
People are most often visual creatures, have you noticed? So how do we cater to that on Facebook?
Post images, and even better – post gorgeous, cute or eye-catching images with quotes on the images. Quotes that reflect what you stand for, your personality or wisdom. Your community will love it! Ultimately your community wants to get you beyond what you provide for them, and this is a great way to create those strong connections. AND you’ll get lots of activity and comments on your page, see how many people shared, and the FB stats will show you how many saw it. You’ll notice a big difference. It’s a conversation starter, which is what you want!
It doesn’t have to be complicated. Remember I’m a big advocate for EASY. Just scroll through your newsfeed, and share an image/quote that you like that inspires and speaks to you in some way. This will give you a chance to make a statement or send a message to your community.
Here’s an examples:
And when you’ve put them on Facebook, make sure to add your own insight or comment with the image.
I make sure I share an image like this at least once a day on my profile and once a day on my fan page. And never the same picture on both.
If you’re still fairly new to Facebook, and are not seeing as many of these images in your Newsfeed…well, guess what!? You can create your own really easily. Find a favourite quote, poem or saying. Find a gorgeous picture – maybe one you’ve taken yourself or from a royalty free image site, and combine the two by using a very easy tool => www. Pixlr.com
Here is a little video clip on how to make your own fabulous images, so that your community on Facebook will share again and again, bringing more traffic and activity, and supporting your relationship building on this awesome medium!
Have fun with it! And tell me what you think below. ?
One of the most important things to contribute to the success of our soul-driven businesses, is how we are ‘being’ in them.
My colleague Rhonda Hess, posted an article recently, that really tickled me, and she gave me permission to share it with you. Here is a unique opportunity to find out how you’re being in your business, and how it’s affecting the outcomes you’re trying to create.
Find out what archetype you are reflecting and what to do about it!….
We know this: mindset and action are the make or break factors in our success on any given day. The trick to doing well while you do good in the world, is the continual improvement of both.
A fun way to evolve and thrive in business is to pay attention to the archetypes — day to day pattern of thoughts and behaviors — you embody. Here are 4 archetypes I see in myself and other service entrepreneurs such as coaches and healing professionals. See if you recognize your current default archetype among these.
The 4 Archetypes
1. The Perpetual Student is driven by scarcity to grab each new shiny program, but failing to implement much, falls into overwhelm and paralysis from over -consumption (the in breath) without execution (the out breath).
2. The Perfectionist agonizes and second guesses behind-the-scenes details holding back from connecting their offers to their target audience and postponing the results they most want.
3. The Hasty Executive is fast to action on every idea, but hasn’t thought through what their audience really wants or how they’ll monetize their offers.
4. The Brave Heart – is 100% committed to their own success raising courage to implement what they learn even through fear and knowing the value of mistakes. Because they value their time and think through the pathway to the results they want, they reap more rewards, both in joy and income.
More time spent in The Brave Heart archetype makes your biz more fun and rewarding in every way. If you find you default to one of the first three, know that it doesn’t define who you are; it’s just the pattern you’ve currently settled into. You have the power to move yourself into a more powerful way of being.
The Perpetual Student
The mantra: “I don’t know enough.” “The answers I need are out there.”
Take these steps to shift:
1. Get at least 75% of your learning from testing and tweaking your mindset and actions.
2. Hire a mentor and use accountability processes to advance you.
3. Recognize and leverage the vast knowledge and skills you bring to the table. Use them to do good and do well now, rather than “someday”.
4. Make this your new mantra: “I have everything I need to be successful inside of me. I implement what I learn and take daily actions to manifest what I want most.”
The mantra: “Once I have all my ducks are in a row, then I’ll get out there for real.”
Take these steps to shift:
1. Realize that people want to connect with the real you, not the perfected version. Your authenticity, vulnerability and powerful mindsets are far more attractive than perfection.
2. Set intention that you will “bake” everything you create to 60% done, and then put it out into the marketplace to get feedback from your target audience before improving it.
3. First thing each business day, complete 3 bite-size high payoff actions — tasks that take you out of your comfort zone and have a big impact on your business success. (Hint: rather than reworking your web content the third time; make calls to centers of influence to put you in front of future clients.)
4. Limit your time on each task. Set a timer for a “power hour” and accomplish as much as you can on high payoff actions. Get to “good enough” and move on. Repeat.
5. Make this your new mantra: “I am enough as I am now. My target market prefers intuitive to overworked materials and programs.”
The Hasty Executive
The mantra: “Every idea is an idea I should act on.”
Take these steps now to shift:
1. Work with a business coach with proven results to help you focus in, streamline and create long term smart strategies.
2. Project your sales and then create clear goals and milestones generated from focused revenue streams.
3. Develop criteria to differentiate a good idea from the right idea — one with high return potential. For each right idea, think through the best way to monetize your efforts and offers.
4. Your new mantra is: “What does my target audience know they want to invest in? How can I offer them that?”
The Brave Heart
The mantra: “I am on my power path.”
You recognize this archetype. When you feel decisive, are focused on high impact tasks, and 100% committed to your own success, it feels great and brings more of the results you want. It’s okay to sometimes plod and sometimes leap toward your goals because you’re focused. You on a hero’s journey.
To summon the brave heart within you:
1. Recognize you are primed for this journey. Step fully into your power.
2. Take one simple step after another, while acknowledging and releasing thoughts of fear, doubt, inadequacy. Keep “pitching balls” to the Universe so it can strike a home run for you. (Mike Dooley, Leveraging the Universe.)
3. Cultivate an “unstoppable” attitude.
4. Create a rhythm of action and flow.
5. Raise courage, rather than looking for confidence, to cross thresholds into the unknown.
Share your comments below this post. What messages are you feeding yourself today? Are there other “archetypes” you’ve identified that you default into? What will you do today to cultivate your brave heart?
Rhonda Hess is an internationally recognized business mentor and the Founder of Prosperous Coach®. Rhonda has a genius for helping coaches and other entrepreneurs choose and champion a highly profitable niche so they can market less and blow the lid off their income. Grab Rhonda’s free ecourse now: 5 Secrets No One Ever Told You About Your Coaching Niche and join the conversations on her blog. http://prosperouscoachblog.com