Having a Niche or Business Focus does NOT Mean This…

by Louise Crooks

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!I’ve noticed recently that folks are getting confused with niching terminology.  We all know we want have focus in our business, and create a niche for ourselves.  Well, if you don’t – then if you want traction in your business, […]

Take a STAND, and do What you DO well – without Sparkly Distractions

by Louise Crooks

Today, I saw something that made me a little sad. It was a coach, who is doing life-coaching with a particular niche, but had also become a Mary Kay consultant. Don’t get me wrong there is nothing wrong with doing Mary Kay, I love their stuff, and it’s a great way to make a living. […]

Mistakes Soul-opreneurs Make with The Order of Things

by Louise Crooks

I loved a recent event I went to which put words to something I’d been trying to articulate for a while – so simple…. that every business is either in the toddler, teen, or adult phase based on where they are in their growth, financial success etc. Now most of my clients are in the […]

Solving the ‘No Client Syndrome’ Once and For All!

by Louise Crooks

How many do you have? It’s a simple question right? But this is where many of my clients get quiet when I ask that question in our opening meeting. And they whisper their number to me. Sometimes it’s 0, sometimes it’s just a couple. And up to that point they’ve been pretty bullish about what […]

Creating Key Referral Partnerships – a Powerful Way to Grow your Practice!

by Louise Crooks

Creating partnerships with key referral partners is like networking on steroids. It really is strategic visibility and business building. Instead of doing the regular one-on -one connections where you’re hoping that person will work with you some time soon, or buy one of your products, you’re up-leveling your game, and looking to build relationships with […]

Is having more than one focus in your business ok?

by Louise Crooks

You might be wondering if you’re trying to niche, what you’re doing. And if having more than one focus is ok. Or even more than one business. And often the truth is that if you have more than one focus in your business, what you end up doing is almost like running two businesses. Whether […]

Money Triggers – the Good Kind!

by Louise Crooks

Visibility and marketing in your business are necessary activities you want to make sure you’re doing to be seen, spread your message and build your email list. They also help you fill programs and sell products right? However doing them strategically is what counts! And as we march into the final part of 2013 let’s […]

I was fired… (sometimes it feels like we don’t get to choose our path)

by Louise Crooks

Yes, I was. It was my 2nd job out of university in South Africa – and quite frankly one I didn’t like at all and was completely unsuited to – doing admin in a small office for small manufacturing concern. What hurt was that I was conscientious and always wanted to do what I did […]

Blogging is the Bees Knees

by Louise Crooks

If you look at every leader in your community’s website, you’re almost guaranteed to find that they have a blog. There are many reasons to have a blog. Some are more obvious and some are not and may not have been something you’ve thought of before. So I’m going to share 6 reasons why you […]

Energetic Alignment equals Powerful Results in your Soul-opreneur Business

by Louise Crooks

‘Where Focus goes, Energy flows’ I never got how true this was until very recently. In my head I knew it was true, but I guess energetically I didn’t in this truly much deeper sense (you’ll see as you keep reading). This is something we all really should pay attention to in a BIG WAY […]