In this short video clip, I’m going to share 3 cool ways to build your list! If you’re getting started on the journey of list-building… building your tribe of your first 1000 avid fans to fill your practice and programs, then you’re going to eat this up!! I share one technique where I attracted 63 000 people to my site and where 52 000 took action!

Click on the video below…

If you are excited about what’s possible for you and your soul-driven business, I know you’re going to love what I’m going to be sharing on Tuesday, May 15th during my free training call: List-Building for Beginners ~ 5 Simple Steps to a Pipeline of Your First 1000 Avid Fans. There are many more list-building strategies and there are one or two that are right for you. I’ll be sharing a lot more on my upcoming call!

We’ll talk about all the tried and tested favorites, and new innovative techniques that can bring ideal clients into your community in droves! Woohoo!

Remember … running and building your coaching or healing business doesn’t have feel like an uphill battle! I’m going to show you how to have fun, how to extend your reach and how to make more income by building your list!

Have a fabulous Mothering (for those in North America) Sunday!

To your shining and inspired success!
Louise x

P.S. Have you signed up yet!? Don’t miss it! And come live if you can, I’ll be sharing a prize just those who attend live! http://keystoclarity.com/listbuilding.html

Let me know what you think in the comments section below!

And if you’re excited to start a juicy conversation about list-building for beginners come and join us in a special Facebook! https://www.facebook.com/groups/listbuildingbeginners/

I’m really inspired by my colleague Michelle Nightingale who posted recently on this topic but from a slightly different perspective.   Inspired and reminded of how important it is to do our work on a bigger scale!  It’s what I stand for!  Becoming visible means helping more people!

A bigger scale means taking your business online and reaching a wider audience.  Not only so they can benefit from your message, your teaching, your coaching or healing. But because you can save lives! (yes that’s where Michelle really got me!)

Sounds dramatic right!?  Well it’s true.  If you’re in some kind of wellness or healing profession or even as a coach, there are people searching the internet right now, who are desperate for your help.  Seriously think about it.

Think about where you first look, when you’re dealing with a serious health or emotional issue!   The web!

Are you ready to kick some proverbial butt, no more excuses, about growing your reach. And enough of the voice inside your head, saying ‘who will listen to me’, ‘I’m not sure what value I provide’, ‘who am I to lead a community’ – I say ‘who are you not to!?’

Aren’t you sick of that little voice telling you a bunch of c@#p?  I am.  (can you tell!?)  Let’s at least kick that little voice’s butt!

If you connect to Spirit, to that inner intuition and ask those questions, I’m pretty sure of the answers it will give you.  Not that I’m omnipotent, but because it all comes from love and a place of service and humility.

I believe it’s your duty to put yourself out there, build your community online (as well as locally and in-person), share your expertise, and reach more people to share your gifts and talents.  No omnipotent being would want you to hide that under a bushel, if you were capable of sharing it and making a difference to even one life.

It’s time to step into the spotlight, and become that leader, and build that community of people hungry to hear you wisdom.    Yes sometimes that can feel scary, and really uncomfortable.  But only at first.  I promise it gets easier.  And it’s so worth it!

Are you ready?  Take a stand.   Share your comments below! I’d love to hear what you think!

I hope you’ll be joining me on my new upcoming training so I can help you take that stand!  Click this link to get your call-in details!

It’s where it all begins!

Wiki definition:  The cornerstone (or foundation stone) concept is derived from the first stone set in the construction of a masonry foundation, important since all other stones will be set in reference to this stone, thus determining the position of the entire structure.

If you’re beginning your list-building experience, great! Congratulations! You’re taking a big step to serving a much larger community, getting your message out in a much bigger way, and filling your programs and groups! And if you’ve been building your list already and have found it to be fairly non-impactful experience, there is a good chance that some fundamental piece is missing…

Click on the video, to find out what this cornerstone is, and why is so important!

Click here to view the embedded video.

Those two foundational pieces, are pivotal to list-building success! Without either of them, you’ll go nowhere fairly fast. We don’t want that! We want your success, to deliver your best work!

More tips and gems will be shared as we dive deeply into getting started with List-Building in the upcoming free training call: List-Building for Beginners ~ 5 Simple Steps to a Pipeline of Your First 1000 Avid Fans.  Click on the link, to get your call-in details!

And remember just like Wiki, says the cornerstone is the first stone in your foundation!  Let’s build your business so it grows, unlike buildings that topple with shaky foundations to begin with!

Your marketing and list-building success is hinged on creating a focus on a group of folks who have a common issue  as well as fit into your ideal client profile, and having your website and email management system in place. What you create beyond that, with the visibility strategies and methods you choose, will have the desired impact! If the cornerstone is not in place, it will all be fairly anti-climatic and feel like a struggle!

See you on the call! Here is the link to get your call in details!  Gems abound!

Let me know your thoughts below!

First off, having an opt- in gift on your home page is paramount!   If you don’t have this yet, time to get on it. Better yet, have it show up on every page of your site, if it’s in the margin. Or in a pop box. Yes I hate those but in truth they do work really well!! (but I won’t be putting one on my site anytime soon!)

There are still a lot of coaches and healers out there who have an opt-in box, but only for a e-newsletter /ezine.  This is definitely not enough any more!!!    Folks out there are so overwhelmed by email, they will just see your newsletter as another way to jam up their email in box.

You want to make an offer for a gift you’ll give them, that is so juicy and compelling that they will absolutely want to give you their name and email address! You want your ideal client to be really excited by what you’re offering.

And yes the gift does need to be all that, as well as have a great title otherwise  they will just click off your site.

Your opt-in gift could be an email drip- series, where you send out a few tips over 5 or 7 days.  It could be a video or audio.  I prefer audio myself as I know I can download it and listen to it anytime, anywhere.

Here’s a quick tip on trends at the moment for great opt-in gifts and opt-in conversions. (Conversions are the percentage rate of how many folks will actually put their information in your opt-in box and click ‘gift’)…

Even though video is SOOO hot right now as a tool for communicating with, there are many who prefer audio and want to just download and take it with them to listen in the car or on their walk.  Also a video series gift, isn’t doing very well out there at the moment, because people often think they have to watch all the videos all at once, and of course none of us have time for that, or because of the point I made above.  If you are going to use video as a gift, make it multi-dimensional, so those who aren’t visual or don’t want to sit and watch, can either listen or read what was shared in the video.  That means include a report or audio with it.  That was a juicy tip supplied by my colleague Michele PW at her Copy-Writing Day at Wealthy Thought Leader in Vancouver!  If anyone knows what is working and what isn’t when it comes to Opt-In pages and gifts, it’s her!

Opt-in gifts can also be created for a special opt-in page or squeeze page, not just for your Home page.  These are often used specifically as list-builders.  (keep an eye out as I’ll be doing a special call on list-building for new soulopreneurs in a couple of weeks!)

If you go to an event, or speak on someone’s radio show, it’s a wonderful way to share a gift with the audience.  It’s one action step that’s compelling and juicy, without any risk or discomfort on their part.

If you’re getting started, and feel overwhelmed with how-to’s and technology, just start simply with a special report (an article or short e-book) that shares your knowledge on a specific topic in your area of expertise. Really go deep, so you give real value, and they come back wanting more of you!  And audio is also great way to get started… The trick is not to complicate things too much to begin with and just get it done!

Good luck! And let me know your thoughts and post comments below!

And in alignment with this post, I am excited to share a valuable gift to my community tomorrow!  Keep an eye out for your Freedom Day email coming into your inbox tomorrow morning early!  It’s time sensitive.  And if you’re reading this and not on my email list yet, go ahead and sign up in the box on the top right of this page. You won’t want to miss it!  It’s juicy, and a SURPRISE.

To your shining success!
Louise x

If you would like to share with article with your community, please include the following:  By Louise Crooks, The Keystoclarity! Coach www.keystoclarity.com  ~ Creating Clarity on the Journey of Growing Your Soulopreneur Business ~

It’s exactly the same when you meet your ideal client! They need to build a relationship with you, even if it’s from a distance through your email list, reading your emails and your newsletters, hearing you speak etc. It’s what we in our marketing language might refer to as the ‘know, like and trust factor’. And to build that takes time. Each time they experience something of value from you, that increases. Each individual’s needs are different. Which means the ‘dating’ process might be shorter or longer… could be a month, could be 6 months, could even be 2 years. During that time your visibility methods and strategies are constantly touching them, providing value, and when the time is right they are ready to get ‘engaged’! (and then you move into Sales, and out of Marketing)
It’s easy to take their not acting on an offer personally, but really it has nothing to do with you (if you’ve got a clear message) because it just means the trust or value hasn’t been established or the need isn’t there in that moment.  Another opportunity to not get caught up in our ego, not take it personally, and know that it’s a journey.
So to put it into a nutshell – your marketing is a courtship! One that requires patience, consistency and constant reaching out and adding value! As your business builds your community will grow and more and more people will be reaching out to work with you.
LOL, and you thought your dating days were over!

Overwhelm is brought on by other things happening around us and our reaction to them, like: fears around money, inability to create balance between work and family, the need to know something when it just isn’t ready to reveal itself yet, frustration when things aren’t going fast enough… Gosh I can just feel how one could just work oneself up into a frenzy. I’m guilty of this too! The wonderful thing is we get to notice when this is happening… and choose something different.We can say NO to desperation and frustration, both big contributors to overwhelm and misery, and YES to peace, clarity and inspiration.

In the theme of ‘less is more’ (mentioned under the post Visibility: Less is More) it seems to be coming up again and again for myself and the people around me. This idea is that if we take a step back from what we want so much ironically the answers come to us with more ease and fairly quickly, if we do the opposite it creates more struggle and a longer time for the answers to emerge. I remember one of my clients wanting to have instantaneous clarity around her ideal client. This is sometimes an evolutionary process over a period of time before we know what it truly is,even if we’re in the ball park. What was interesting is that when she took a step back and allowed the intention of knowing what it was, to bubble under the surface in our subconscious – she allowed the universe to respond to that intention, and it started to do the work for her. In stepping back, in the space of allowing, and not ‘want’ or ‘need’, the energy opens up and s tarts to flow towards us with the answers we’re looking for. And that is exactly what happened with this client. It was perfection.

It feels counter-intuitive doesn’t it? If you want something badly, the need for it increases and increases. Doing the opposite can seem like madness!

Being patient for your business to evolve and grow is another big one. Often what I see is clients, wanting it all done yesterday. A sense of desperation that comes from a lack of finances, and a frustration from not being where they would like to be in the growth of their business, because it’s not happening fast enough. Give yourself permission to know that ‘Rome wasn’t built in a day’ (yes, I said it!), this is so true. It’s like asking a newborn baby to be a man tomorrow. There is a process, or a journey that needs to take place in order for your business to evolve. How fast you move and grow, is dependent on your ability not to get in your own way, and to take care of yourself along the way. And again sometimes stepping back and allowing those inner awareness’s to come through, helps you to do that.

Whatever you do… just breathe. When all else fails… just breathe.

And stopping beating yourself up.

Stepping back, allowing, trusting, having patience and self-nurturing, will all help you get to where you want to go, in a calm, clear and peaceful manner.

Remember ‘less is more’.

**********************************Less is More**********************************

You might be familiar with it! It originates from the famous architect Mies van der Rohe. He truly believed you could be more impactful by giving less, to create more. His architecture is a fine testament to the simplicity this focus brings.

It applies to many things we do – to keep ourselves sane! And to make more of an impact on the people we serve. Interestingly the most impactful messages and products are the ones with an uncanny simplicity. When we overcomplicate things – our messaging in our emails, too long a video (2 to 3 minutes is best), long articles, giving way to much information in a presentation or teleclass (we want our audience to walk away with only 1 or 2 key points because that is generally all they will retain) – we actually detract from the actual message we want folks to leave with, AND the learning or action-taking capability of our potential client. We leave them overwhelmed or checked out, and ourselves depleted and disappointed.

So what a relief!! When you’re communicating with your community or email list, in whatever form, keep the message simple! It also means you don’t have to work so hard!!

I too, am constantly observing what I can do better, so my message gets delivered powerfully.

Keep it simple, with that quote in your mind… ‘less is more’.

I’d love to hear your thoughts on this!

First, I want to tell you about the MOST VIRAL VIDEO EVER!

Quick GOLD NUGGET: ‘What does viral mean?’ You might be asking? It means to it spread like wildfire, first through 1 person telling and sharing with 10 people, then they in turn sharing with 100 people, and then in turn with a 1000 and so on and so on (as an example). Through word of mouth, through Social Media like Facebook, Twitter and of course YouTube. Also known as syndication. And  I’m sharing with you through email and my blog!

To date this has been the most viewed video, in the short time it’s been available. The most ever!  Up to today there have been 79,049,042 views! And the video was only posted 10 days ago!

Ok, ‘what is the video?’, you might asking? ‘And why should I care?’ Great questions. All will be revealed. If you care about becoming visible in your soul-driven business, then watch the video and read on.

You might have been hearing in the news or this might have been passed on to you, like it was me.  The video is called Kony 2012  and tells a story of a man in  Uganda.  A man they want to make famous. So famous that it will be impossible for us not to do something about what he is doing to children.  He’s been creating an army (30 000) of invisible children, who he forces to maim and kill (including their parents ) or become sex slaves.  The world has been letting this go on.  And it’s time to put a stop to it.

The video in itself, is a example of brilliant marketing. Which it needs to be in order to enroll us into action.

So here’s the thing.  There are 2 reasons why I’m sharing this with you!

The first is because when my 17 yr old niece insisted on my watching it, I recognized it was a cause worth getting involved in.  If I could be part of a movement that stopped mindless slaughter and enslavement of children, I’m in!   It means I also get to tithe to something worthwhile, something that inspired me.  Tithing, is part of the giving and receiving that happens in your business.  If you tithe to those things that truly inspire you, again there seems to be a universal law of reciprocity, which I talk about in my previous post.  So each time something truly inspires you or shifts your thinking – think about tithing to that organization or person.  (Tithing, is not just for churches!  It’s about showing gratitude and appreciation by donating a part of the income you’re creating to something that has made an impact on you for your highest good.)

The second, is because this video is brilliantly done.  It’s simply done. Sets the context in the beginning for the main story to be revealed. Creates human connection through the man and his son, and their passion to make a difference.  It brings in the story of one of the children effected by these atrocities so it makes it real, not something out there that we can’t connect to.  It shows us the impact of the atrocities, just briefly but enough to show us what’s going on and to be appalled.  And it shows us simply, how to take 3 action steps to make a difference ourselves.  Nothing over-complicated, no just sending us to a website, just 3 small specific steps.  It enrolls us in a cause or a mission, worth something.

Imagine, creating a video that enrolled your community into a movement.  Some of you really make a difference with the work you do.  Some of your clients experience great pain and anguish for various reasons.  Is there a cause to be had?  A movement to create?   A way to empower them, as well as yourself?

The use of video is proving to be one of the best visibility strategies. It engenders trust faster than any other medium, because folks can see and hear you, which helps them to relate to you.  It appeals to different learning styles, which helps your community to again ‘hear’ your message.

Your videos don’t need to be on the scale of Kony 2012!  But imagine if they had even a small percentage of the impact it made.  You can enroll your community.  You can use this to build your community.  You can communicate how passionate you are about what you’re doing.  You can tell your story.  You can inspire your prospective clients to take massive action to help themselves and people like them.

And you might say ‘who am I to do this?’  I ask ‘Who are you not to?’    Step into Visibility, own your Power and see amazing things happen!

And if you’re ready to become visible in your business, you might be ready to say YES to Visibility Mastery starting in May.  Book your seat early. (one of the cool areas we cover, is video marketing!)

I promised I’d share how my nieces are connected to all this!…

So not only is my 17 yr old niece, now actively involved in the movement of Kony 2012, and will be pasting posters in Boulder on April 20th (watch the video to know what I mean), she now has me enrolled too.  I’ll be in Vancouver that day, and plan to participate there!   I might even get a few of the folks there with me to help out!  (I’ll be at Andrea J Lee’s Wealthy Thought Leader event!)

And synchronistically, my 21 yr old niece who is studying counselling and teaching at a college in Colorado, is tutoring the refugee children being brought in from Uganda and neighbouring countries, who were subjected to the regime of Kony.   There is no such thing as coincidences!

What are you going to do?

It’s about being a RESOURCE.  A resource means you’re willing to share information to help someone do something that they didn’t have the right resource to do it with in the first place.  This could be a person or a program or a tool.

It’s always important to be able to do this for your clients.  But we can take it up notch. It’s such an easy thing to do, and when you do it with peers or people you admire in your industry, without expecting anything in return, guess what happens?  RECIPROCITY.

It means a lot to people when you go out of your way to help them.  Or to provide that really important information they need in that moment.  I just did that with a colleague who needed an animation video specialist – she was super psyched.  Or in the past, I’ve connected different leaders who had been on my radio show but had not met before.  Instantly one of them got to do a presentation at a live event for the other as a result of this introduction.  They were both over the moon.  And it didn’t take much effort on my part to orchestrate this connection.

Now the key here is not to have an expectation of getting something done for you in return.

What it does do, is starts to establish a relationship with a person you admire.  This also creates credibility.  If you went out of your way for an affiliate partner who hasn’t done much for you up to this point, there is a good chance they will step up their game when you do your next launch for you.  Your willingness to be a support can make a big difference!    It shines the spotlight on you as an expert or leader in your field,  and leaves an impression that you’re  a person that they would prefer to help and do business with.  The returns can be enormous.

So think about what you can do to be more helpful. How you can be a resource to your community, or the leaders in it.  Keep an eye out for what your peers or leaders are asking for.  And the RECIPROCITY Angel might come knocking at your door.

Sweet!!

Please leave your comments below – I would love to hear them!  And share this post if it excites you with a share button below!

And if you want to use this on your blog or newsletter, please copy and paste this message at the bottom of the post /article :  This post was written by Louise Crooks, The KeystoClarity! Coach known for coaching  business owners in healing and coaching, to visibility in their conscious business – helping them to find their clients, attract them, and enroll them, resulting in a full thriving practice!  Got to www.keystoclarity.com to find out more.