Resistance to using Social Media to grow your Coaching or Healing Practice?

by Louise Crooks

It’s perhaps more common than you might think!

If you’re feeling some resistance to doing it – you are definitely NOT alone.

Let’s get you inspired, and CLEAR on how you can use Social Media as a POWERFUL marketing strategy in your coaching business.

There are 1000's of coaches who are

Here are a few reasons why you might be feeling resistant:

1)  Doing something that feels technologically out of your depth and overwhelming

2) Fear of privacy and security issues (putting yourself out there can feel very vulnerable)

3) It just feels like you’re playing and not getting down to business.

4) It’s a time drain, and can’t see how to make it work – it’s not producing results.  (black hole anyone?)

5) Not sure how it would benefit your coaching business specifically.

6) You’d rather be connecting face-to-face in networking groups, can’t see the benefit of connecting on-line.

7) You’d just prefer to stick to what you know.

There are so many you could really fall through the looking glass here.  If I’ve missed one, let me know below in the comments section. I’d love to hear what yours is.

Networking means so much more than just an in-person connection.  It ALSO means you’re networking online but still making those individual connections.

If you’re limiting yourself to networking in-person, then you’re missing out big time!

Social media gives you a chance to expand your reach beyond your local geographic borders, leverage your ways of connecting  and help you FIND YOUR IDEAL CLIENTS  in a VERY TARGETED manner.

Consider when you’re networking in person.

Take into account the time it takes you to go to a networking event, the cost involved, and then ask yourself if you’re actually hanging out in a group filled with your ideal clients?

Now think about the time you spend on Facebook or LinkedIn.  Many of us are resistant to the idea of spending even an hour on these platforms – but hear me out.

If you’re interacting and connecting with folks who are ALL your ideal clients for that hour – would you see that as valuable networking time?  If you were building relationships and having relevant conversations with them, would you see it as valuable networking interaction?

Does the fact that you don’t need to leave the house or office, or spend any time on commuting or money on gas and entrance to that networking meeting, make a difference?

Does it make a difference that this group you’re connecting in, on Facebook or LinkedIn, is full of your ideal clients, as opposed to a handful (if that) of them in the in-person meeting?

I’m guessing at this point that you’re saying yes, Yes, YES!!

If there is a shift in perception on how you view ‘networking’ I think we have a break through!

Just think, you’re more likely to find your IDEAL clients, connect with MORE people without leaving your home /office, and even create more income streams.

Are you ready to step into using ONE of the Social Media strategies to do some really targeted marketing in your business so you can find your IDEAL clients, and do it with EASE?

I can’t wait to dive into the key strategies it takes to leverage Social Media in your coaching business on July 14th when I’ll be teaching a teleclass for the ICF – New Jersey Chapter on this topic!

Check it out HERE for more juicy information.  icf logo




While you’re at it, how about rating your level of resistance?

Very simply, rate yourself on a scale of 1 to 10,  with 1 being SUPER RESISTANT and 10 being NOT RESISTANT ALL, or anywhere in-between.   Share on your results, thoughts on why you think you’re resistant, and any questions, in the comments section below. I’d love to hear from you.

If you’d like to take it a step further, and get support with creating a thriving practice through expanding your reach by choosing visibility strategies that will work for you and your clients, feel free to schedule a complimentary Visibility Breakthrough Consultation with me.  I’d be delighted to strategize with you to see what needs to be done to grow your business, and see if we’re a good fit!

I hope you’re ready to make that Social Media leap!

If you’d like to re-post this article – please include the following:  This article was written by Louise Crooks aka The KeystoClarity! Coach –  holistic business coach and visibility strategist to soul-driven business owners, coaches, healers and transformational book authors – helping them expand their reach, and build a community, through powerful niching and visibility strategies that are a unique fit to them and their audience.  You can find out more about Louise’s work, as well as read more articles like this on

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